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Tanzania Travel & Tourism 2007
EP Media Ltd, Jan 2008, Pages: 60

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Tanzania is one of the most unique tourist destinations in Africa, offering both an abundance of wildlife and a variety of other natural attractions. Situated in the Eastern part of Africa, with an area of approximately 364,898 square miles (945,087 sq km) and with a population of approximately 39 million, Tanzania is the 11th largest and the 6th most populated country in Africa.

Best known for its mineral resources and tourist attractions, Tanzania has emerged as one of Africa’s growing economies. The annual Gross Domestic Product (GDP) growth rate between 2000 and 2006 averaged around 6 %, making it one of the best performers in sub-Saharan Africa. Agriculture remains one of Tanzania’s major economic sectors, accounting for half of the Gross Domestic Product (GDP) and employing about 80% of the workforce. Tourism is another major economic sector in Tanzania, accounting for approximately 12% of the GDP in 2006 and nearly 25% of the total export earnings. With more than 600,000 tourists arriving annually, the sector experienced a yearly growth rate of about 5% in 2006. Tourism receipts from international visitors increased from US$ 823.5 million in 2005 to US$ 862.0 million in 2006, equivalent to an increase of 4.7%.

Wildlife firmly represents the backbone of the tourism offer in Tanzania, which is primarily a safari destination on the mainland, but which can also be seen as a sun and beach destination on the islands and along the coastline. Increased marketing and promotion by the Tanzanian government as well as improved air services and product offers have increased awareness of the destination and generated new demand. The continuing improvements in the Tanzania infrastructure have made it possible for the tourism sector to experience periods of tremendous growth and development.

The United Nations World Tourism Organization (UNWTO) and the World Travel & Tourism Council (WTTC) report that the tourism sector in Tanzania has a great growth potential. Trends show that tourist arrivals will steadily increase both on the mainland and in Zanzibar, mainly owing to government’s commitment to the sector and to the country’s peace and stability. According to the National Tourism Policy Tanzania envisages attracting 1 million tourists by 2010 with proceeds from the industry increasing to US$1 billion during the same period.

In order to deal with the increasing tourism demand, Tanzania is currently strengthening its capacity to promote and welcome Foreign Direct Investment (FDI) in the tourism sector. The development of Tanzania as a multi-centre and chiefly up-scale tourism destination offers considerable potential growth prospects as well as many opportunities for investment, particularly in tourism sub-sectors like Infrastructure, New Products and Services. Because of its long-term record of peace and political stability, Tanzania provides a safe location for interested investors. At the same time, the government of Tanzania has taken significant steps designed to encourage foreign investment by creating an attractive package of incentives for investors and by easing bureaucratic requirements.


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