|
|
 |
|
Viewing report
|
|
|
|
Geo-Business: GIS in the Digital Organization
John Wiley and Sons Ltd, Jan 2008, Pages: 396
This book lets you exploit the advantages of Geographic Information Systems in your business. Once the domain of cartographers and other specialists, Geographic Information Systems (GIS) are increasingly being employed by the business community. Location-based services, supply chain management, management of field-distributed equipment, geographical marketing and promotion, and the spatial web are some of the current business applications which make use of GIS principles. Written specifically for the businessperson, 'Geo-Business: GIS in the Digital Organization' is the first book to provide comprehensive coverage of GIS applications in the business and organizational environment. Going beyond a strictly geographical focus, this book sets GIS in the context of business information systems and other business sub-disciplines such as logistics, marketing, finance, and strategic management.It presents from an organizational perspective the advantages of spatially enabling existing enterprise systems and illustrates how GIS is applied in the real world through rigorous case study analyses of twenty companies, including Baystate Health, Chico's, Kaiser Permanente, Lamar Advertising Company, Rand McNally, Southern Company, Sears Roebuck, and Sperry Van Ness. In this book, you'll find out: what GIS is and how it can be integrated into your organization's existing information infrastructure; how GIS is currently making businesses better, and how you can apply the same techniques to your industry or organization; the expanding roles of GIS and spatial technologies in the web and mobile environments; the ethical, legal, and security issues of special technologies; and, how to conduct a cost/benefit and ROI analyses for GIS. Grounded in the real world of business and IT, 'Geo-Business' will show you how spatially enabling your IT systems can give you a unique advantage to beat your competitors in the market, win and retain customers, grow your business, make better decisions, develop new products and services, and optimize your workflow.
Customers who bought this item also bought
Achieving Business Success with GIS
Introducing Geographic Information Systems with ArcGIS: A Workbook Approach to Learning GIS, 2nd Edition
Integration of GIS and Remote Sensing
Geographic Information System (GIS) in North America
Where in the City Using GIS to Manage Government Information (Strategic Focus)
Business Site Selection, Location Analysis and GIS
Geographic Information System (GIS) in EMEA 2008-2011
The 2009-2014 World Outlook for Geographic Information Systems (GIS) Mapping
The 2009 Report on Geographic Information Systems (GIS) Mapping: World Market Segmentation by City
GIS - World'Vest Base Dossier
Geographic Information System (GIS) 2008-2011
Geographic Information System (GIS) in APAC 2008-2011
|
|
|
|
