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Viewing report
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Market Positioning and Operator Strategies for IPTV
Pyramid Research, Inc., Jan 2008, Pages: 74
Table of exhibits
Acronyms and abbreviations
Companies mentioned in this report
Executive summary: Using VoD and interactive IPTV features, telcos continue foray into TV space
Section 1: Global IPTV overview
1.1 Subscriptions outlook: the IPTV market will surpass 99.4m subscribers by 2012
1.2 IPTV business models: Telcos’ offerings range from VoD-only to comprehensive packages with interactive technologies
1.2.1 Competitive market dynamics in broadband and pay-TV affect IPTV strategies
1.2.2 Telcos combine four key factors in building an IPTV strategy: broadband speed,
content, interactive features and bundling
1.3 A closer look at market conditions and telco strategies in 10 countries
Section 2: Case studies
2.1 Brazil: Basic IPTV launches; telcos face regulatory barriers and mounting pressure from
cable competitors
Snapshot of the Brazilian telecom and media marketplace
IPTV status
2.2 Chile: Telefónica and Telsur combine pay-TV platforms to fend off cable company VTR
Snapshot of the Chilean telecom and media marketplace
IPTV status
2.3 People’s Republic of China: Pushed by media conglomerates, IPTV remains high-end .
Snapshot of the Chinese telecom and media marketplace
IPTV status
2.4 Czech Republic: Steady adoption of IPTV while new pay-TV players enter the market
Snapshot of the Czech telecom and media marketplace
IPTV status
2.5 France: IPTV adoption high as telcos deliver multi-plays with advanced offerings
Snapshot of the French telecom and media marketplace
IPTV status
2.6 Netherlands: Cable puts pressure on IPTV, but telcos price multi-plays aggressively
Snapshot of the Netherlands telecom and media marketplace
IPTV status
2.7 Poland: Cable companies play an important role in pushing IPTV service
Snapshot of Poland’s telecom and media marketplace
IPTV status
2.8 South Africa: IPTV services in the making as pay-TV monopoly comes to an end
Snapshot of the South African telecom and media marketplace
IPTV status
2.9 South Korea: A new regulatory framework will give IPTV an important boost
Snapshot of the South Korean telecom and media marketplace
IPTV status
2.10 United States: IPTV enters crowded pay-TV market with advanced offerings to pursue
competition
Snapshot of the US telecom and media marketplace
IPTV status
Additional resources
Table of exhibits
Exhibit 1: Global residential IPTV subscriber lines and subscriber growth
Exhibit 2: Recent IPTV deployments around the world
Exhibit 3: Global residential broadband subscriber lines and subscriber growth
Exhibit 4: IPTV as proportion of broadband households in leading markets, 2007
Exhibit 5: Global pay-TV subscriptions, 2007-2012
Exhibit 6: Factors defining IPTV strategies by level of importance, under various market conditions
Exhibit 7: IPTV service delivery models for telcos with moderate-speed, intermediate-speed and highspeed networks
Exhibit 8: Key telecom and media indicators in 10 markets analyzed, 2007
Exhibit 9: Snapshot of competitive dynamics and IPTV strategies in the 10 markets analyzed, 2007
Exhibit 10: IPTV features offered by select telcos in 10 markets analyzed, 2007
Exhibit 11: Key Brazilian indicators in a global context, 2007
Exhibit 12: Competitive environment in pay-TV and broadband sectors in Brazil, 2007
Exhibit 13: Brazilian market for pay-TV, broadband and IPTV, 2007-2012
Exhibit 14: Principal pay-TV service offerings in Brazil (prices in US$)
Exhibit 15: Key Chilean indicators in a global context, 2007
Exhibit 16: Competitive environment in pay-TV and broadband sectors in Chile, 2007
Exhibit 17: Chilean market for pay-TV, broadband and IPTV, 2007-2012
Exhibit 18: Principal pay-TV service offerings in Chile
Exhibit 19: Key Chinese indicators in a global context, 2007
Exhibit 20: Competitive environment in pay-TV and broadband sectors in China, 2007
Exhibit 21: Chinese market for pay-TV, broadband and IPTV, 2007-2012
Exhibit 22: Principal pay-TV service offerings in China
Exhibit 23: Key Czech indicators in a global context, 2007
Exhibit 24: Competitive environment in pay-TV and broadband sectors in the Czech Republic, 2007
Exhibit 25: Czech market for pay-TV, broadband and IPTV, 2007-2012
Exhibit 26: Principal pay-TV service offerings in Czech Republic
Exhibit 27: Key French indicators in a global context, 2007
Exhibit 28: Competitive environment in pay-TV and broadband sectors in France, 2007
Exhibit 29: French market for pay-TV, broadband and IPTV, 2007-2012
Exhibit 30: Principal pay-TV service offerings in France
Exhibit 31: Key Netherlands indicators in a global context, 2007
Exhibit 32: Competitive environment — pay-TV and broadband sectors in the Netherlands, 2007
Exhibit 33: Dutch market for pay-TV, broadband and IPTV, 2007-2012
Exhibit 34: Principal pay-TV service offerings in the Netherlands
Exhibit 35: Key Polish indicators in a global context, 2007
Exhibit 36: Competitive environment in pay-TV and broadband sectors in Poland, 2007
Exhibit 37: Polish market for pay-TV, broadband and IPTV, 2007-2012
Exhibit 38: Principal pay-TV service offerings in Poland
Exhibit 39: Key South African indicators in a global context, 2007
Exhibit 40: Competitive environment in pay-TV and broadband sectors in South Africa, 2007
Exhibit 41: South African market for pay-TV, broadband and IPTV, 2007-2012
Exhibit 42: Principal pay-TV service offerings in South Africa
Exhibit 43: South Korea’s key indicators in global context, 2007
Exhibit 44: Competitive environment — pay-TV and broadband sectors in South Korea, 2007
Exhibit 45: South Korean market for pay-TV, broadband and IPTV, 2007-2012
Exhibit 46: Principal pay-TV service offerings in South Korea
Exhibit 47: Key US indicators in a global context, 2007
Exhibit 48: Competitive environment in pay-TV and broadband sectors in the US, 2007
Exhibit 49: US market for pay-TV, broadband and IPTV, 2007-2012
Exhibit 50: Principal pay-TV service offerings in the US
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