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People to People Fundraising: Social Networking and Web 2.0 for Charities
John Wiley and Sons Ltd, Jan 2008, Pages: 262
Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts.
Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities.
Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:
- Getting supporters to do more than give
- Evaluating your Web site
- Blogs — an important development in fundraising
- The power of celebrity in building communities
- How to leverage an individual supporter's social network
- Online marketing to ethnic and special interest communities
- How to influence single-gift Web donors to become monthly donors
- The opportunities and challenges of multi-channel marketing
- Why ePhilanthropy succeeds — seven pillars of e-success
- Connecting with planned gift donors and prospects
- Buttons and banners on company Web sites
- Plus much more!
Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success.
People-to-People Fundraising is organized into four main sections: Community Building/Advocacy, People-to-People Fundraising, Target Audiences, and Integration Strategies. The book also features a foreword by Dr. James Austin. Chapters include: Crafting the Marketing Strategy to Make it Happen, Online Tools to Manage Special Events, A-thons, and Auctions, MySpace, Young People, and Making Connections for Creative Causes Online, Integration of Email, Interactive Web-Based Survey Tools, Online Research, Data Analysis and Direct Marketing, Ring, Text and Money: Mobile Mobilization, and many more.
About the Author
Ted Hart, ACFRE, is an Internet and fundraising strategist with tedhart.com. He has over twenty years of experience in communications, fundraising, and nonprofit management. He is founder of the international ePhilanthropy Foundation.?
James M. Greenfield, ACFRE, FAHP, was a fundraising professional for forty years at five hospitals and three universities. Jim has written and edited eight books on fundraising management.
Sheeraz D. Haji is the President of Convio, Inc., a leading provider of constituent relationship management software for nonprofit organizations and associations. Sheeraz is a widely published author and a frequent speakerat industry conferences. He serves on the boards of Convio, Inc. the Nonprofit Technology Network (NTEN), Map Buzz, and Mal Warwick Associates
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