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RICKI BrandBuzz: Refrigerators Product Category Report
Research Institute for Cooking & Kitchen Intelligence, Jan 2007, Pages: 43
This report identifies the brands considered and ultimately purchased for refrigerators. The data comes from a survey of 654 American consumers who purchased a refrigerator in the past 12 months. In addition to identifying brands considered and purchased, this study also
- determines motivations for purchasing a particular brand,
- gauges satisfaction with specific brands (likelihood of recommending), and
- develops brand personality profiles for key brands in the kitchen remodeling arena.
We also present findings from over 1,900 consumers who recently purchase one or more of seven product categories for their home kitchen. The seven product categories include cabinets, countertops, dishwashers, faucets, flooring, range/oven/cooktops, and refrigerators. You'll have data that compares the shopping behavior for these seven product categories as well as general brand descriptions by category.
More than 35 Charts, Graphs, and Tables are included.
As with all of the Research Institute for Cooking & Kitchen Intelligence reports, this report is designed to go beyond the basics to help companies better understand the mindset of today's consumers in terms of potential trends and marketing implications. To ensure that this report is useful and actionable, it is laid out in an easy-to-digest format with analyses that highlight key findings as well as implications behind them.
Products Mentioned: Kitchen cabinets, Countertops, Dishwashers, Faucets, Flooring, Range/Oven/Cooktops, Refrigerators
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