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Canada B2C E-Commerce: The Barriers Melt 2008
eMarketer, Dec 2007, Pages: 18
The Canadian Internet economy is heating up. Last year Canadians spent C$11 billion (US$9.7 billion) online for products and services including travel, event tickets and digital downloads. By the of end 2007, eMarketer forecasts that they will have spent C$15.7 billion—nearly a 45% increase.
The Canada B2C E-Commerce report analyzes the factors that are driving the Canadian Internet consumer market to record heights.
A growing Canadian Internet market is good news for US online retailers.
The strong Canadian dollar is creating a surge in spending on US Web sites. Already, about one-third of Canadian online spending is conducted on foreign Web sites, mainly those in the US.
But Canadian e-commerce is building up steam, too.
Key questions the 'Canada B2C E-Commerce' report answers:
-How big is the Canadian B2C e-commerce market?
-What is the Canadian market potential?
-What factors are driving and holding back market growth?
-What types of goods and services are Canadians buying online?
-From what Web retailers are they making purchases?
And many others…
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