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Mobile Search: Location, Location, Location
eMarketer, Feb 2008, Pages: 16

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-Executive Summary

Worldwide Mobile Search Advertising Spending, by Region, 2007-2012 (millions)

-Key Questions

-The eMarketer View

-Key eMarketer Numbers-Mobile Search

-Mobile Search Spending

Worldwide Mobile Search Advertising Spending, by Segment, 2007-2012 (millions)

Worldwide Search Advertising Spending, 2007-2012 (billions)

-United States

US Mobile Search Advertising Spending, by Segment, 2007-2012 (millions)

US Mobile Search Revenues, 20072012 (millions)

US Mobile Phone Free Directory Assistance Revenues, 2007-2012 (millions)

Mobile Phone Activities of US Adult Internet Users, April 2007 (% of respondents)

US Mobile Internet Users, 2007-2012 (millions)

New Media Platforms Used Whose Effectiveness/ROI Is Measured by Marketers at US B2B and B2C Companies, June 2007 (% of respondents in each group)

Top 20 Location-Based Search Categories among Verizon Customers, 2007

Location-Based Mobile Search Pricing Model Preferred by Adult Consumers in Spain, the UK and the US, 2007 (% of respondents)

-Western Europe

Mobile Search Advertising Spending in Western Europe, by Segment, 2007-2012 (millions)

-Asia-Pacific

Mobile Search Advertising Spending in the Asia-Pacific Region, by Segment, 2007-2012

Top Five Mobile Internet Activities* of Mobile Phone Users in Japan, June 2007 (% of respondents)

Mobile Advertising Spending in Japan, by Segment, 20052011 (billions of ¥ and % increase vs. prior year)

Mobile Phone Users and Mobile Data Users in China, January-December 2007 (millions)

Demographic Profile of Mobile Search* Users in China, November 30, 2007 (% of total)

Smart-phone Sales in China, Q2 & Q3 2007 (millions of units and % increase)

Worldwide Smart-phone Shipments, 2003-2011 (thousands of units)

Mobile Data Revenues in India, by Segment, 2006 & 2012 (% of total)

-User Trends in Mobile Search

Leading Search Categories among Select Mobile Providers* in North America, October 2007 (% of total searches)

Top 10 US Mobile Download Searches, Q3 2007 (% share of top 100 terms)

Top Three US Mobile Search Categories, Ranked by Mobile Data Users, Q3 2007 (millions)

-Mobile Search and Local Advertising

US Local Online vs. Local Total Media Advertising Spending, 2005-2010 (billions)

US Local vs. National Paid Search Advertising Spending, 2006-2011 (billions)

-Related Information and Links

-Related Links

-Contact

-Report Contributors

-About eMarketer

-A Trusted Resource


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