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Mobile Search: Location, Location, Location
eMarketer, Feb 2008, Pages: 16
-Executive Summary
Worldwide Mobile Search Advertising Spending, by Region, 2007-2012 (millions)
-Key Questions
-The eMarketer View
-Key eMarketer Numbers-Mobile Search
-Mobile Search Spending
Worldwide Mobile Search Advertising Spending, by Segment, 2007-2012 (millions)
Worldwide Search Advertising Spending, 2007-2012 (billions)
-United States
US Mobile Search Advertising Spending, by Segment, 2007-2012 (millions)
US Mobile Search Revenues, 20072012 (millions)
US Mobile Phone Free Directory Assistance Revenues, 2007-2012 (millions)
Mobile Phone Activities of US Adult Internet Users, April 2007 (% of respondents)
US Mobile Internet Users, 2007-2012 (millions)
New Media Platforms Used Whose Effectiveness/ROI Is Measured by Marketers at US B2B and B2C Companies, June 2007 (% of respondents in each group)
Top 20 Location-Based Search Categories among Verizon Customers, 2007
Location-Based Mobile Search Pricing Model Preferred by Adult Consumers in Spain, the UK and the US, 2007 (% of respondents)
-Western Europe
Mobile Search Advertising Spending in Western Europe, by Segment, 2007-2012 (millions)
-Asia-Pacific
Mobile Search Advertising Spending in the Asia-Pacific Region, by Segment, 2007-2012
Top Five Mobile Internet Activities* of Mobile Phone Users in Japan, June 2007 (% of respondents)
Mobile Advertising Spending in Japan, by Segment, 20052011 (billions of ¥ and % increase vs. prior year)
Mobile Phone Users and Mobile Data Users in China, January-December 2007 (millions)
Demographic Profile of Mobile Search* Users in China, November 30, 2007 (% of total)
Smart-phone Sales in China, Q2 & Q3 2007 (millions of units and % increase)
Worldwide Smart-phone Shipments, 2003-2011 (thousands of units)
Mobile Data Revenues in India, by Segment, 2006 & 2012 (% of total)
-User Trends in Mobile Search
Leading Search Categories among Select Mobile Providers* in North America, October 2007 (% of total searches)
Top 10 US Mobile Download Searches, Q3 2007 (% share of top 100 terms)
Top Three US Mobile Search Categories, Ranked by Mobile Data Users, Q3 2007 (millions)
-Mobile Search and Local Advertising
US Local Online vs. Local Total Media Advertising Spending, 2005-2010 (billions)
US Local vs. National Paid Search Advertising Spending, 2006-2011 (billions)
-Related Information and Links
-Related Links
-Contact
-Report Contributors
-About eMarketer
-A Trusted Resource
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