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Viewing report
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Attributes Of A Successful Online Movie Download Service - What The Consumer Wants
The Diffusion Group, Feb 2008, Pages: 39
Executive Summary
1.0 Introduction
2.0 Methodology
3.0 Use of Online Download-for-Rent or Purchase Video Services
3.1 Online Download-to-Rent (D2R) Video Services
3.2 Online Download-to-Buy (D2B) Video Services
3.3 Segmenting Online Renters & Buyers
4.0 Appeal of Various OMD Features and Attributes
4.1 The Quality of Video Content Offered
4.2 Availability of ‘Extras' such as Interviews, Movie Trailers, and Deleted Scenes
4.3 The Reputation of the Service Provider
4.4 Ability to Interact with and Customize Video Programming
4.5 Ability to View Movies 'at My Convenience, Wherever I Want To'
4.6 Ability to Burn the Movie Download to a DVD
4.7 Ability to View Movie Directly on any TV in the Home
4.8 Ability to View Movie on Cell Phone or PDA
4.9 Ability to View Movie on TV, Cell Phone or PC
4.10 Free Movies in Exchange for Adjacent, Silent Advertising
5.0 Comparison of Attribute Importance
5.1 Comparison of Means/Averages
5.2 Comparison of Power Rankings 27
6.0 Reflections & Recommendations
List of Figures
Table 1 Familiarity With and Use of Download-to-Rent Movie Services
Table 2 Familiarity With and Use of Online Download-to-Own Video
Table 3 Importance of 'The Quality of Video Content Offered'
Table 4 Importance of 'The Availability of ‘Extras' Such as Interviews, Movie Trailers, and Deleted Scenes'
Table 5 Importance of 'The Reputation of the Service Provider Behind It'
Table 6 Importance of 'Being Able to Personalize the Video Experience'
Table 7 Importance of 'Being Able to View the Content at My Convenience, Wherever I Wanted to'
Table 8 Importance of 'Being Able to Burn the Movie Download to a DVD so I can View it on my TV or Portable Player'
Table 9 Importance of 'Being Able to View the Movie Directly on any TV in My Home'
Table 10 Importance of Being Able to View the Movie on My Cell Phone or PDA
Table 11 Importance of 'Being Able to View the Movie on Any Device, Whether my TV, Cell Phone, or PC'
Table 12 Importance of 'Instead of Having to Pay for Each Movie I View, I Could Simply View Silent Advertising Placed Adjacent to the Movie Image'
Table 13 Comparison of Attribute Means among OMDUs
Table 14 Comparison of Attribute Means among FNUs
Table 15 Comparison of Attribute Means among NFNUs
Table 16 Comparison of Attribute Power Rankings among OMDUs
Table 17 Comparison of Attribute Power Rankings among FNUs
Table 18 Comparison of Attribute Power Rankings among NFNUs
Table 19 A Comparison of Attribute Power Rankings among all Segments
Table 20 Decline in Power RankingTM between Sixth and Seventh Attributes
List of Figures
Figure 1 Familiarity With and Use of Online D2R and D2B Services
Figure 2 Sizing of Comparative Segments
Product samples
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