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Beyond Traditional DRM: Moving to Digital Watermarking & Fingerprinting in Media Monetization
MultiMedia Intelligence, Jan 2008, Pages: 70
DRM is dead…Long live DRM.
Digital Rights Management (DRM) has seen its share of ups and downs. As a means for restricting consumer media usage, preventing copying, yet allowing interoperability, DRM has failed. However, DRM as a technology that enables content monetization on multiple networks and multiple devices faces a brighter outlook. Fingerprinting and Digital Watermarking (DWM) are two extentions of DRM that are emerging across several media-centric applications with far reaching implications.
DWM and fingerprinting underlie several key applications, including:
--Broadcast monitoring
--Internet Content Identification
- For copyright control
- Metadata
- Long-run, interactive behavioral targeted advertising in non-linear media distribution
--Copy Protection & Forensics
- High Definition DVD
- Digital Cinema
The impact of these technologies could be bigger than the direct applications. They are positioned to enable earlier release windows of premium content and to support the monetization of non-linear media distribution.
“Beyond Traditional DRM: Moving to Digital Watermarking & Fingerprinting in Media Monetization” provides research, analysis and forecasts for key Fingerprinting and DWM applications and technologies. The report identifies the key media and DRM trends that are aligning to drive demand. In addition, the report examines the broader impact that these technologies could have through supporting interactive business models on a multi-platform, multi-network basis. The report includes an assessment of the digital media ecosystem, the DWM & fingerprinting value chain, and the key players in each application segment.
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