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Viewing report
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Online Video 2007 - 2011: Views, Category Share and Usage Analytics
AccuStream iMedia Research, Feb 2008, Pages: 158
EXECUTIVE SUMMARY Total Video Views Delivered: Professional Content 1998 - 2011 Video View Growth Rates: 1998 - 2011 Average views per month jump 216.3% across the entertainment category and 148.9% for television in 2007; music and movie view declines reveal the impact of viewer and content migration to UGV networks Average Views per Month Comparison by Category: 2007 vs. 2006 2007 Video View Percent Total by Month
SECTION ONE Online Video Segment Growth and Analysis: Professional Content Categories 2007 The Growth in Video Views Delivered Was Accelerated By: Online Video Exhibits Solid Double-Digit Growth in '07, Outpacing Earlier Forecasts Video Views Delivered: 1998 - 2011 Total Video Views Delivered: Professional Content 1998 - 2011 Total Video Views Delivered in Millions: 1998 - 2011 with Regression Analysis Forecast Video View Growth Rates: 1998 - 2011 Video View Historical Growth Rates: Regression Trend Line Analysis 1999 - 2007 Online Video Views: Historical Growth Rates and Forecasts 1999 - 2011 Broadband and Narrowband Views Delivered Comparison and Analysis: 2000 - 2011 Broadband and Narrowband Video Market Share: Analysis of Video Views Delivered by Bit Rate 2000 through 2011 Broadband Views per Unique User, per Site, per Month Posts A 37.1% Decline in 2007 Broadband Views per Unique User per Site per Month Broadband Views per Unique User per Month per Site: 2001 - 2007 Total Views per User, per Site per Month Rise in 2007 Total Views per Unique User per Site per Month Total Views per Unique User per Site per Month: 2001 - 2007 Total Views per Unique User per Month per Site: 2007 Analysis
SECTION TWO Online Video Views and Content Category Analysis: 2007 Online Video Content Category Definitions Average Views per Month Jump 216.3% Across The Entertainment Category and 148.9% For Television in 2007; Music and Movie View Declines Reveal The Impact Of Viewer and Content Migration To UGV Networks Average Monthly Views by Category: 2007 and 2006 Comparison Average Views per Month Comparison by Category: 2007 vs. 2006 Online Video Viewing Share: 2007 by Category Online Video Category Share Shifts: Pro Content 2003 - 2007 Online Video Viewing Share: 2003 - 2007 Professional Content Categories Online Viewing Share Five Year Trends Analysis: 2003-2007 Professional Content Online Video Viewing Share Analysis: Percent Change by Category 2006 vs. 2007 Online Video Share Analysis: 2006 vs. 2007 Online Video Viewing Share Analysis: 2006 vs. 2007 Online Video Viewing Share Comparison: 2006 vs. 2007 Online Video Viewing Share Comparison: 2006 vs. 2007 Broadband Video Views Grew by 57.8% in 2007, Narrowband Fell by 12.5% Broadband and Narrowband Views Delivered Comparison and Analysis: 2000 - 2011 Video Views Delivered by Content Category Film and Movie Views: 2007 Movie Video Online Viewing Share: 2003 - 2007 Movies/Film (Trailers, Short and Long Form--Does Not Include Downloads) Television Television Video Online Viewing Share: 2003 - 2007 Television News News Video Online Viewing Share: 2003 - 2007 News and Information Entertainment Entertainment Video Online Viewing Share: 2003 - 2007 Entertainment Sports Sports Video Online Viewing Share: 2003 - 2007 Sports Music Music Video Online Viewing Share: 2003 - 2007 Music
SECTION THREE Online Video Delivered by Professional Media Brand Sites Averages 2.8 Billion Views Per Month in 2007 Video Views by Month: 2007 Professional Content Video Views by Month: Professional Content Categories 2007 2007 Video View Percent Total by Month Quarterly View Totals Analysis: 2007 2007 Quarterly View Total Comparison Aggregate Annualized Views by Brands Included in Monthly Totals Average Calendar Year 2007 by Month
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