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Online Video 2007 - 2011: Views, Category Share and Usage Analytics
AccuStream iMedia Research, Feb 2008, Pages: 158

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EXECUTIVE SUMMARY
Total Video Views Delivered: Professional Content 1998 - 2011
Video View Growth Rates: 1998 - 2011
Average views per month jump 216.3% across the entertainment category and 148.9% for television in 2007; music and movie view declines reveal the impact of viewer and content migration to UGV networks
Average Views per Month Comparison by Category: 2007 vs. 2006
2007 Video View Percent Total by Month

SECTION ONE
Online Video Segment Growth and Analysis: Professional Content Categories 2007
The Growth in Video Views Delivered Was Accelerated By:
Online Video Exhibits Solid Double-Digit Growth in '07, Outpacing Earlier Forecasts
Video Views Delivered: 1998 - 2011
Total Video Views Delivered: Professional Content 1998 - 2011
Total Video Views Delivered in Millions: 1998 - 2011 with Regression Analysis Forecast
Video View Growth Rates: 1998 - 2011
Video View Historical Growth Rates: Regression Trend Line Analysis 1999 - 2007
Online Video Views: Historical Growth Rates and Forecasts 1999 - 2011
Broadband and Narrowband Views Delivered Comparison and Analysis: 2000 - 2011
Broadband and Narrowband Video Market Share: Analysis of Video Views Delivered by Bit Rate 2000 through 2011
Broadband Views per Unique User, per Site, per Month Posts A 37.1% Decline in 2007
Broadband Views per Unique User per Site per Month
Broadband Views per Unique User per Month per Site: 2001 - 2007
Total Views per User, per Site per Month Rise in 2007
Total Views per Unique User per Site per Month
Total Views per Unique User per Site per Month: 2001 - 2007
Total Views per Unique User per Month per Site: 2007 Analysis

SECTION TWO
Online Video Views and Content Category Analysis: 2007
Online Video Content Category Definitions
Average Views per Month Jump 216.3% Across The Entertainment Category and 148.9% For Television in 2007; Music and Movie View Declines Reveal The Impact Of Viewer and Content Migration To UGV Networks
Average Monthly Views by Category: 2007 and 2006 Comparison
Average Views per Month Comparison by Category: 2007 vs. 2006
Online Video Viewing Share: 2007 by Category
Online Video Category Share Shifts: Pro Content 2003 - 2007
Online Video Viewing Share: 2003 - 2007 Professional Content Categories
Online Viewing Share Five Year Trends Analysis: 2003-2007 Professional Content
Online Video Viewing Share Analysis: Percent Change by Category 2006 vs. 2007
Online Video Share Analysis: 2006 vs. 2007
Online Video Viewing Share Analysis: 2006 vs. 2007
Online Video Viewing Share Comparison: 2006 vs. 2007
Online Video Viewing Share Comparison: 2006 vs. 2007
Broadband Video Views Grew by 57.8% in 2007, Narrowband Fell by 12.5%
Broadband and Narrowband Views Delivered Comparison and Analysis: 2000 - 2011
Video Views Delivered by Content Category
Film and Movie Views: 2007
Movie Video Online Viewing Share: 2003 - 2007
Movies/Film (Trailers, Short and Long Form--Does Not Include Downloads)
Television
Television Video Online Viewing Share: 2003 - 2007
Television
News
News Video Online Viewing Share: 2003 - 2007
News and Information
Entertainment
Entertainment Video Online Viewing Share: 2003 - 2007
Entertainment
Sports
Sports Video Online Viewing Share: 2003 - 2007
Sports
Music
Music Video Online Viewing Share: 2003 - 2007
Music

SECTION THREE
Online Video Delivered by Professional Media Brand Sites Averages 2.8 Billion Views Per Month in 2007
Video Views by Month: 2007 Professional Content
Video Views by Month: Professional Content Categories 2007
2007 Video View Percent Total by Month
Quarterly View Totals Analysis: 2007
2007 Quarterly View Total Comparison
Aggregate Annualized Views by Brands Included in Monthly Totals Average
Calendar Year 2007 by Month


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