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Social Networking and Connectivity in the Digital Age in the United States 2008
Mintel, Jan 2008, Pages: 73
Online social networks represent a major shift in personal connectivity, becoming major media carriers. These networks are positioned to rival print, broadcasting, film and music competitors by incorporating all four platforms. Social networks are not just one-way communication outlets. Consumers use traditional media to make virtual connections among family, friends and strangers. These connections are specific, have personality, and often operate in real time.
This report highlights the shifts in technology that have enabled more user participation, focusing on important components of social networks like online video and instant messaging. In-depth survey analysis provides both demographic and trending highlights, and special attention is given to differing social networks, examining how and why they appeal to competing demographics.
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