1. Synopsis 2. Introduction 3. The market for mobile digital media 4. Operators have lost the content battle - analysis 4.1 Not much progress in almost a decade 4.2 Still no open networks 4.3 Untapped potential 4.4 We are a telecoms industry 4.5 3G /HSPA taking off 4.6 What do you mean - customer service? 4.7 All we need is competition 5. New marketing and distribution models 5.1 On-Deck Services - operator portals 5.2 Plenty of content providers 5.3 Branding with partners 5.4 The future: value-chain-based scenarios 6. Mobile TV 7. Premium Rate SMS (PSMS) 7.1 Value of global mobile data market 7.2 Off-deck mobile services: the pitfalls 8. Key industry segments: statistics and forecasts 8.1 Mobile advertising 8.2 Mobile adult content 8.3 Mobile email 8.4 SMS 8.5 Mobile gambling and gaming 8.5.1 Mobile gambling 8.5.2 Mobile gaming 8.6 Mobile Internet 8.7 Location-based services (LBS) 8.8 Mobile music and ringtones 8.9 Mobile User Generated Content (UGC) 8.9.1 Mobile social networking 8.9.2 Personal videos on mobile gaining in popularity 9. Related reports Table 1 - Worldwide mobile data revenue - 2006; 2008; 2013 Table 2 - Worldwide mobile ad spending - 2008; 2013 Table 3 - Worldwide mobile TV ad spending - 2008; 2013 Table 4 - Worldwide mobile adult content and services revenue - 2005 - 2009 Table 5 - Worldwide text messages sent - 2008 - 2009 Table 6 - Worldwide wagers spent on mobile gambling - 2007; 2013 Table 7 - Worldwide mobile gaming revenue - 2004 - 2009; 2013 Table 8 - Mobile game users - global monthly averages - 2005; 2010 Table 9 - Mobile Internet users worldwide - 2006; 2008; 2012 Table 10 - Mobile Internet users in the US - 2007; 2012 Table 11 - Worldwide Location Based Service (LBS) revenue - 2007; 2013 Table 12 - Worldwide mobile music revenue - 2006; 2008; 2010; 2012 Exhibit 1 - Mobile facts and figures Exhibit 2 - What users want Exhibit 3 - Ranking of key mobile services & content segments Exhibit 4 - Definition: off-deck Exhibit 5 - Mobile adult service example: Cherrysauce Exhibit 6 - Key m-gambling market segments Exhibit 7 - Most popular mobile Internet activities Exhibit 8 - Mobile UGC service example: Moko Exhibit 9 - Facebook becoming mobile social networking leader Exhibit 10 - Mobile Digital Rights Management (MDRM)
