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Real You Incorporated: 8 Essentials for Women Entrepreneurs
John Wiley and Sons Ltd, March 2008, Pages: 256
Real You Incorporated is about empowering women entrepreneurs. The book provides insights for women on how to discover and love her personal brand, and how to bring it into the market as a real business – one that is unique and different than a man's. It all starts with you. In the first section of the book, Find It Within You, readers will learn how to express their personality, passions and essence to define their internal brand. In Section Two, The Competitive Advantage, readers learn how to extend their internal message into the world – to their partners, employees, and ultimately, their customers. Part branding – the author is a nationally known marketing expert – and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries – manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration from role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs complete and keep to remind them of their Real You, no matter what phase their business is in – from startup to second or third phase entrepreneurs.
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