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Viewing report
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Net Music Radio 2007 - 2010: Listening Hour Analysis By Site and Brand
AccuStream iMedia Research, Feb 2008, Pages: 72
Music radio online (live streaming channels and individual track plays) generated 4.85 billion total listening hours in 2007, up 26.1% over 2006, with corresponding advertising-related revenue of $92 million.
Top line report findings include:
- Annual listening hours (streaming music radio and individual track plays) rose by 26.1% to 4.85 billion in 2007
- This figure includes individual song plays not directly associated with a live streaming station, network or channel, and does not include music downloads
- The corresponding figure was 3.85 billion listening hours in 2006
- Shoutcast (owned by AOL) remains the top platform/destination for Internet music radio listening, capturing an estimated 48.4% of total listening hours for the year
- Clear Channel Online was the second most popular service
- Yahoo Music was 3rd and AOL Radio Networks 4th
- Internet Music Radio ad billings are estimated at $80 million for calendar year 2007, up by 194% over 2006
- With the addition of $12 million generated through video ads running on music radio sites and networks, the market was worth an estimated $92 million in 2007
- The corresponding figure in 2006 was $26.9 million (audio ads only)
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