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Social Networking Goes Mobile
Pyramid Research, Inc., Feb 2008, Pages: 51
Acronyms and abbreviations
Companies mentioned in this report
Executive summary
Section 1: Defining the terms: what is social networking?
1.1 Web 2.0
1.2 What is social networking?
1.3 Social networking goes international
1.4 The impact of social networking on user behavior
Section 2: Understanding the social networking business model
2.1 How do SNSs make money?
2.2 Will Google change the rules for social networking?
Section 3: Social networking in a mobile world
3.1 What are the forces bringing mobile operators and social networking sites together?
3.2 Drivers and inhibitors of mobile social networking
Section 4: Mobile operator initiatives in the social networking space
4.1 The flat rate, open-access model
4.2 The partnership model
4.3 The proprietary community
4.4 Operator social networking initiatives
4.5 Can mobile social networking users reach 1bn?
Section 5: Understanding the mobile social networking business model
5.1 Advertising
5.2 Mobile access to social networking sites
5.3 Monthly subscription fees
5.4 Usage charges
5.5 Other potential revenue sources
Section 6: Company profiles
6.1 T-Mobile: Web’n’walk is linchpin in social networking strategy
6.2 SeeMeTV: A successful proprietary community today, but for how long?
6.3 Facebook: Making advertising social
6.4 Ovi: Nokia’s door to the Web
6.5 Intercasting: The mobile social networking aggregator
Section 7: Conclusions
Additional resources
Table of exhibits
Exhibit 1: Active social networking users worldwide, by site (530m total)
Exhibit 2: Overview of top five social networking sites, 2007
Exhibit 3: Facebook registered users, 2004-2007
Exhibit 4: Worldwide active SNS members, 2006-2010
Exhibit 5: A selection of leading ‘homegrown’ social networking sites
Exhibit 6: Top 10 online activities of European Internet users
Exhibit 7: Impact of the Internet on other user activities
Exhibit 8: Major SNS business models
Exhibit 9: Top 10 sites on the Web (January 2008)
Exhibit 10: Worldwide mobile users versus worldwide Internet users, 2006-2012
Exhibit 11: Forces driving and inhibiting mobile social networking
Exhibit 12: Mobile bandwidth available to subscribers is on the rise
Exhibit 13: Leading mobile operators’ social networking initiatives, as of January 2008
Exhibit 14: Mobile social networking users globally, 2006-2012
Exhibit 15: Following the money; sources of revenue
Exhibit 16: Current and future addressable opportunity for US mobile operators in mobile social
networking
Exhibit 17: T-Mobile UK’s 12-month web’n’walk offers
Exhibit 18: Ovi serves as media and communications dashboard across devices and access platforms
Exhibit 19: Intercasting’s Anthem platform
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