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Company Profile: Blyk; The World's First Ad-supported Mobile Service
Generator Research Limited, Feb 2008, Pages: 11
Description
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This report profiles a UK-based company that is pioneering a new type of mobile service provider that is supported by advertisements.
-Targeting Model
-Ad formats
-Campaign Response Rates
-Advertiser Profile
-Location-based Advertising
-Entertainment Value of Ads
Content:
COMPANY OUTLINE
Service Offer
Voice and Text
Portal Services
ADVERTISING
Service Offer
Targeting Model
Today's Approach
Future
Advertising Formats
Ad Volumes: Consumer Acceptability
Campaign Response Rates
User-generated Content
Advertiser Profile
Ad Inventory Fill Rates
Location-based Advertising
Repurposing Agency Creative
ANALYSIS
Effective Ad-placement
Entertainment Value of Relevant Ads
Balance Sophistication with Pragmatism
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