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Quadruple Play Market Opportunity: 2007 – 2011
ARCchart, Feb 2008, Pages: 65
Cutting through the quad-play hype and speculation to identify the market preconditions, the mix of technologies and the customer benefits which will drive the roll-out of successful quadruple play offerings.
Quadruple play services – where subscribers receive phone, mobile, broadband and TV from a single service provider – have been the subject of much speculation and considerable industry hype in recent years. Yet there is little consensus on the defining characteristics of a quadruple play and many untested assumptions about the readiness of particular national markets for the emergence of quadruple play.
In this report, the author introduces some rigour into the debate about quadruple play services. We have done this by defining clearly the mix of technologies and services which we believe make up a valid quadruple play. We have also surveyed a representative sample of operators around the world to see who is currently offering quadruple play, who is actively considering it and who has the potential to launch it during our five-year forecast horizon. We have examined national markets and key operators to arrive at a formula which defines the preconditions that must exist in any market before a quadruple play can succeed. Based on our analysis, we have also forecast the subscriber numbers and service revenues for quadruple play globally and by region. We also make numerous observations about the prospects for quadruple play in important markets such as the US, Japan, France, Germany, the UK, Italy, Canada, China and India.
Topics of coverage include:
- The defining characteristics of quadruple play
- The effect and impact of service bundling
- Learning from existing quadruple play implementations
- Seamless versus pragmatic quadruple play
- Prospects for quadruple play in important markets such as the US, Japan, France, Germany, the UK, Italy, Canada, China and India
- Case studies of commercial quad-play offerings
- Forecasts for growth in quadruple play subscribers, service revenues and churn savings globally and by region
Answers and opinions are provided with respect to the following essential questions:
- How much churn reduction can be expected from service bundling?
- What are the mix of technologies and services which make up a valid quadruple play?
- What are the market preconditions that must exist for a quadruple play to succeed?
- Which markets are currently leading in quadruple play?
- What factors should operators consider before launching a quad-play offering?
- Is there any quad-play opportunity in emerging markets?
- How long do the benefits from quadruple play last?
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