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Content Exchange and Piracy - New Practices, New Tools
IDATE, Jan 2008, Pages: 50

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1. The Internet and the era of circumvention

2. Content piracy: the value chain

3. Acquiring and processing content
3.1. Acquiring content
3.1.1. Physical media
Case study: the Warez community
3.1.2. 'Live' sources
Case study: Total Recorder
3.2. Modifying content
3.2.1. Re-encoding content
3.2.2. Subtitling audiovisual programmes

4. Illegal content exchange and distribution platforms
4.1. Decentralised content storage: public P2P exchanges
4.1.1. Main P2P networks
Case study: BitTorrent
4.1.2. Innovation on P2P networks
Protecting P2 exchanges
Streaming P2P for redirecting TV channel feeds
4.2. Decentralised content storage: private P2P exchanges
4.2.1. Closed exchange networks
Establishing a private virtual network between users
Case study: Hamachi
Establishing a permanent closed network
Case study: Tribal Web
4.2.2. Exchanges via instant messaging
Case study: Pando
4.3. Hosted content exchange
4.3.1. Newsgroups (Usenet)
4.3.2. Video sharing platforms
4.3.3. Stock&Share sites
Case study: RapidShare
4.4. Illegal content web referencing
4.4.1. Blogs and links sites
4.4.2. Forums
4.4.3. Groups
4.4.4. Search engines for Stock&Share sites
4.4.5. Referencing of Torrent links
4.4.6. Directories for streaming programmes online

5. Measuring components
P2P exchanges continue to grow.....
.....to the benefit of BitTorrent in particular
Stock&Share sites are growing at a rapid rate
Newsgroups are still largely restricted to experienced users.....
.....but users of newsgroups are using them increasingly for exchanging content
The number of private exchanges is also massive.....
.....and physical media continue to play an important role

6. Countering illegal content exchange
6.1. Clarifying the legal issues
6.1.1. International treaties
WIPO treaties (World Intellectual Property Organization)
The Digital Millennium Copyright Act (DMCA)
The European Union Copyright Directive (EUCD)
6.1.2. The French DADVSI Law (Copyright and related rights in the information society)
6.2. Technical responses
6.2.1. Marking and identifying content
Watermarking
Fingerprinting
6.2.2. Protection of physical media
CDs
DVDs
The analogue hole
6.3. Where is DRM now?
Gradual abandonment of DRM in the music world
DRM, hostilities in video gaming
Audiovisual world: technical tools for advertising
6.4. Conclusion
Shifts in the value chain: towards a user centric model
A variety of offers on an assortment of devices
Innovative business models must prove viable
Transfer of added-value to services

List of Tables
Table 1: Main P2P networks and associated client-server software
Table 2: Overview of services for redirecting feeds from TV channels
Table 3: Features overview
Table 4: Hamachi' s tariffs
Table 5: Features overview
Table 6: Usenetserver tariffs (depending on commitment)
Table 7: RapidShare Features overview
Table 8: RapidShare technical features, for both business models (data as at 11/07/2007)
Table 9: RapidShare download-links locations
Table 10: RapidShare Search process
Table 11: Share of Internet homes using at least one P2P application in the previous three months
Table 12: The top 100 binaries Usenet groups according to daily unique access - 20 November 2007

List of figures
Figure 1: Piracy value chain
Figure 2: Typology of the main platforms used for hosting and exchanging illegal content
Figure 3: Sending attachments using the standard version
Figure 4: Rise in download requests on MiniNova
Figure 5: Changes in the number of visits to mininova.org sites
Figure 6: Changes in the number of visits to the rapidshare.com and megaupload.com sites over a 12-month period (percent of daily pageviews)
Figure 7: Changes in the number of visits to the rslinks.org site over a 12-month period (percent of dailypageviews)
Figure 8: Daily traffic on Usenet servers (Gigabytes).
Figure 9: Changes in the number of posts per quarter for the top 2 500 'alt.binaries' newsgroups
Figure 10: Medialive' s solution
Figure 11: INA Signature solution: operating mode
Figure 12: Move Networks solution for distributing content in catch up TV mode

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