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Brazilian Success: Positivos Business Model & Product Strategy
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Feb 2008, Pages: 26
Positivo is the leading PC company in Brazil with its own local brand name. Despite competition from abundant unlicensed imports, which enable grey-market PCs to slice off a large portion of the Brazilian market, Positivo has been able to maintain a 17.8% market share. This figure is far ahead of the market share of international vendors in Brazil. Although the governments tariff policies for raising local brands has contributed to the growth of Positivo at some level, the companys successful marketing strategy and quick response to market demand are the pillars that have kept it standing. This report will analyze the development of Positivos business model and core strategies.
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