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Viewing report
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Professional and UGV Market Size 2005 - 2008: Views, Category and Brand Share Analysis
AccuStream iMedia Research, March 2008, Pages: 172
Pro and UGV Views At 55.8 Billion In '07; Entertainment and Music Capture 57.3% Share
Professionally published video (launched on brand operated or affiliated websites) and User Generated Video (user, semi pro and professional content delivered via hosting networks) combined are forecast to culminate a four-year growth period (2005 - 2008) with a total 192.6 billion views.
Professional and UGV views are forecast to grow by a blended 43.4% in 2008, following a 57.6% increase in 2007.
UGV is forecast to mark a 72.7 billion 4-year tally, while its professional content counterpart is running along a 119.9 billion cumulative views course, according to a report published by us.
The report, Professional and UGV Market Size 2005 - 2008: Views, Category and Brand Share Analysis, also examines MySpace TV and YouTube's formal partner (semi-pro and professional) and themed channels and their respective library share percentages.
Partner Channels on YouTube, for example, accounted for a 10.6% share of total video views in 2006 - 2007, forecast at 15.4% in 2008.
Comedians/Directors captured 8.9% total viewing share on YouTube in 2006 - 2007 and forecast at 11.1% in 2008. Universal Music Group claimed the top channel partner position, with a 29.1% share, according to the author.
Combined, Partner Channels, Comedians and Directors made up 19.5% of total views on YouTube in 2006 - 2007, and forecast at 26.5% in 2008.
The report contains rigorous analyses between comparable professional and UGV categories revealing areas of relative market parity, strength and weakness.
Entertainment captured a combined 17.1 billion views, for a 33.1 share, with professional sites owning a 52.4% launch share, and UGV hosting networks the remaining 47.6%.
Music video (including artist info, mash-ups, spoofs, tour videos etc. on UGV networks) captured 12.5 billion combined views, 55.6% owned by professionally managed sites and brands compared to 44.4% for UGV.
News is almost completely dominated by professionally managed sites, with a 93.8% share.
The Sports category remains largely the domain of professional, formal partner or syndication-powered websites, with an 80.7% share compared to 19.3% share for UGV networks. Sports on UGV networks typically include extreme events content and spectacular wipe-outs.
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