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Video Game Advertising
eMarketer, Feb 2008, Pages: 15
-Executive Summary
US Video Game Advertising Spending, by Segment, 2007-2012 (millions)
-Key Questions
-The eMarketer View
-Key eMarketer Numbers Video Game Advertising
-Videogames as a Marketing Channel
US Video Game Advertising Spending, by Segment, 2007-2012 (millions)
Comparative Estimates: US In-Game Advertising Spending, 2006-2012 (millions)
Frequency with which US Internet Households with an Xbox 360 Use It for Playing Games Online, 2007 (% of respondents)
-Video Game Industry in Numbers
US Video Game Software and Hardware Revenues, 2007-2012 (billions and % change)
US Video Game Software and Hardware Sales, 2007 & 2008 (billions)
-US Video Game Software Sales, by Format, 2007
Worldwide Video Game Software and Hardware Revenues, 2007-2012 (billions and % change)
Worldwide Video Game and Interactive Entertainment Industry Revenues, 2006 & 2009 (billions)
Video Game Console Sales, Households and Installed Base Worldwide, 2008-2012
US Next-Generation Video Game Console Sales, January-December 2007 (units)
-Marketing through Console and PC-Based Games
US Dynamic* In-Game Advertising Spending, 2006 & 2012 (% of total in-game ad spending**)
-Marketing through Online Games
Online Gaming Revenues Worldwide, 2006-2011 (millions)
Online Video Game Spending Worldwide, 2006 & 2012 (billions)
-In-Game Advertising Case Studies
-Evolving Demographics of US Gamers
Demographic Profile of White Collar Casual Gamers Worldwide, June 2007 (% of respondents)
US Online Gamers, by Gender, 2007 (% of total units)
Video Game Ownership according to US Consumers, by Household Type and Gender, February 23, 2007March 6, 2007 (% of respondents in each group)
-Related Information and Links
-Related Links
-Contact
-Report Contributors
-About eMarketer
-A Trusted Resource
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In-Game Advertising: Market assessment and forecasts to 2014
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