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Ad-supported Content Services (Part 2): Sizing the Market - Movies
Generator Research Limited, Feb 2008, Pages: 29

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  Table of Contents  
    
    
    
   
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-Synopsis
Subject Area
Report Content
Key Benefits
Relevance
Who Should Read this Report?

-Executive Summary

-DVD Market: Overview
Market Saturation
Towards a New Format: Blu-ray or Digital?
Quality
Convenience

-Digital Distribution: Movies
Total Viewing Time - DVD Movies
Proportion of Viewing Time that could be Ad-supported
Movie Piracy & Service Positioning

-Advertising
Benchmarking Movie Viewing Time
Sizing the Ad-supported Movie Market

-Market Development
Market Barriers
Timing

-Method of Serving Advertisements
User Experience
Ad Formats
More Engaging Video Ads
Interactive Ads
Service Portal Implementation
IPTV Solution (e.g. Microsoft Media Center PC/Mediaroom)
Conventional PC
An Alternative Approach
Mobile Ad Delivery
Achievable Ad Revenue


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