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Health and Wellness - Packaged Food in the United Kingdom
Euromonitor International, Feb 2008, Pages: 97
Our Health and Wellness Packaged Food in the United Kingdom report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data (2002-2006), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector . It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2011 illustrate how the market is set to change.
Health and wellness categories examined include: organic products, better-for-you products, naturally healthy products, functional/fortified products.
Why buy this report?
- Get a detailed picture of the health and wellness packaged food industry ;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands ;
- Use five-year forecasts to assess how the market is predicted to develop
EXECUTIVE SUMMARY
Food Labelling
As concern increases about the nation’s eating habits, clearer food labelling has been put in place to make it easier for consumers to understand what they are eating. 2006 saw the introduction of front-of-pack nutritional labelling on foods for the first time. There is general agreement on the necessary information: salt, sugar, fat, saturated fat levels and calorific content are all displayed. However, there is disagreement on exactly how this data should be presented. The Food Standards Agency (FSA) has backed a “traffic light” system, while many manufacturers and retailer Tesco have advocated GDAs (guideline daily amounts).
Obesity
There has rarely been a week in 2006 that has not seen reports of obesity published in the media. The rising levels of obesity, particularly among children, have led to increasing consternation about the nation’s eating and exercise habits. This is not a problem that can be rapidly resolved; that said there are signs of a slow change in attitudes. While in the past, specific slimming products were popular, slowly it seems that people are waking up to the need for a more nutritionally balanced diet.
From Farm To Fork
Shoppers want to know where their food comes from and what goes into it. The dazzling array of choice in supermarkets has led to a backlash in some quarters, as people are going back to basics, as demonstrated by the rise of farmers' markets and the phenomenal success of locally grown fruit and vegetable baskets. This is not simply a matter of concern for organic shoppers: people are unhappy about artificial ingredients in their foods. The distrust of chemicals and added ingredients in processed foods is placing pressure on suppliers to address their ingredients lists. MSG, preservatives, flavourings, colourings and other “nasties” are all on the suppliers' hit-lists.
Five-a-day
Of all the government and media messages about national eating habits in recent years, the most persistent has been the call to eat five portions of fruit and vegetables a day. Fresh produce sales have reaped the benefits of this campaign as supermarkets have started to offer discounts in an area which traditionally had not seen many promotions. Eating five pieces of fruit and vegetables a day is often quite difficult to achieve, however, and therefore suppliers have sought to jump on the bandwagon with innovations that seek to help with what can seem quite a challenge to many consumers.
Whole Foods
The impact of whole foods on the UK market has been spectacular. While consumers are not entirely clear as to what they actually are, whole foods are unrefined or unprocessed foods and not necessarily organic. They do fit in with the wider trend away from processed food however, as they do not contain added sugar, fat, salt or chemicals. The exact benefits that whole foods offer is open to debate, and clearly will vary according to the particular product; but with Gillian McKeith (a popular UK television presenter on health) amongst their biggest fans they are proving to be popular in the UK. Pre-empting the UK entrance of US retailer Whole Foods Market, Tesco, the UK’s largest retailer, launched its Wholefoods range in the second half of 2006.
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