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Tobacco in Malaysia
Euromonitor International, Feb 2008, Pages: 40

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TOBACCO IN MALAYSIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Number of smoking population increases

Illicit trade cigarettes constitutes an estimated 20% of total retail volume

Economy priced products face threat from cheaper cigarettes

Demand for RYO increases in tandem with price hike of cigarettes

Small local manufacturers pose a great threat to top three manufacturers

OPERATING ENVIRONMENT

Smoking Population

Table 1 Smoking Prevalence in Population 2001-2006

Table 2 Number of Smokers by Gender 2001-2006

Death by Cause

Legislation

Tar

Health warnings

Duty-paid packet marks

Advertising and sponsorship

Smoking in public places

Litigation

Taxation and Duty Levies

Table 3 Taxation and Duty Levies

Table 4 Average Cigarette Pack Price Breakdown

Production/Imports/Exports

Table 5 Trade Statistics – Cigarettes

The Role and Effect of Cannabis/Marijuana

MARKET INDICATORS

Table 6 Deaths from Heart Disease 2001-2006

Table 7 Deaths from Lung Cancer 2001-2006

Table 8 Illicit Trade Estimate 2001-2006

MARKET DATA

Table 9 Sales of Tobacco by Sector: Volume 2001-2006

Table 10 Sales of Tobacco by Sector: Value 2001-2006

Table 11 Sales of Tobacco by Sector: % Volume Growth 2001-2006

Table 12 Sales of Tobacco by Sector: % Value Growth 2001-2006

Table 13 Sales of Cigarettes by Distribution Format: % Analysis 2001/2006

Table 14 Forecast Sales of Tobacco by Sector: Volume 2006-2011

Table 15 Forecast Sales of Tobacco by Sector: Value 2006-2011

Table 16 Forecast Sales of Tobacco by Sector: % Volume Growth 2006-2011

Table 17 Forecast Sales of Tobacco by Sector: % Value Growth 2006-2011

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - MALAYSIA

BRITISH AMERICAN TOBACCO (MALAYSIA) BERHAD - TOBACCO - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 British American Tobacco (Malaysia) Berhad: Key Facts

Summary 3 British American Tobacco (Malaysia) Berhad: Operational Indicators

COMPANY BACKGROUND

PRODUCTION BY FACTORY

Summary 4 British American Tobacco (Malaysia) Berhad: Production Statistics by Factory

COMPETITIVE POSITIONING

Summary 5 British American Tobacco (Malaysia) Berhad: Competitive Position 2006

JT INTERNATIONAL TRADING SDN BHD - TOBACCO - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 6 JT International Trading Sdn Bhd: Key Facts

Summary 7 JT International Trading Sdn Bhd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION BY FACTORY

Summary 8 JT International Trading Sdn Bhd: Production Statistics by Factory

COMPETITIVE POSITIONING

Summary 9 JT International Trading Sdn Bhd: Competitive Position 2006

PHILIP MORRIS (MALAYSIA) SDN BHD - TOBACCO - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Phillip Morris (Malaysia) Sdn Bhd: Key Facts

Summary 11 Phillip Morris (Malaysia) Sdn Bhd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION BY FACTORY

COMPETITIVE POSITIONING

Summary 12 Phillip Morris (Malaysia) Sdn Bhd: Competitive Position 2006

SYARIKAT YUEN TRADING SDN BHD - TOBACCO - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Syarikat Yuen Trading Sdn Bhd: Key Facts

Summary 14 Syarikat Yuen Trading Sdn Bhd: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

CIGARETTES IN MALAYSIA

HEADLINES

TRENDS

Illicit trade (Cigarettes)

Cigarettes: Price Bands

Cigarettes: Filter Splits

Table 18 Slims/superslims Penetration

Cigarettes: Pack Splits

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 19 Sales of Cigarettes by Tar Level: Volume 2001-2006

Table 20 Sales of Cigarettes by Tar Level: Value 2001-2006

Table 21 Sales of Cigarettes by Tar Level: % Volume Growth 2001-2006

Table 22 Sales of Cigarettes by Tar Level: % Value Growth 2001-2006

Table 23 Sales of Cigarettes by Price Band: % Volume Breakdown 2001-2006

Table 24 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2001-2006

Table 25 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2001-2006

Table 26 Sales of Cigarettes by Filter Vs Non-filter 2001-2006

Table 27 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2001-2006

Table 28 Sales of Cigarettes by Length 2001-2006

Table 29 Sales of Cigarettes by Pack Size 2001-2006

Table 30 Sales of Cigarettes by Pack Type 2001-2006

Table 31 Cigarettes Company Shares 2002-2006

Table 32 Cigarettes Brand Shares 2003-2006

Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2006-2011

Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2006-2011

Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011

Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2006-2011

Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011

Table 38 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011

Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011

Table 40 Forecast Sales of Cigarettes by Filter Vs Non-filter 2006-2011

Table 41 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2006-2011

Table 42 Forecast Sales of Cigarettes by Length 2006-2011

Table 43 Forecast Sales of Cigarettes by Pack Size 2006-2011

Table 44 Forecast Sales of Cigarettes by Pack Type 2006-2011

CIGARS IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 45 Sales of Cigars by Subsector: Volume 2001-2006

Table 46 Sales of Cigars by Subsector: Value 2001-2006

Table 47 Sales of Cigars by Subsector: % Volume Growth 2001-2006

Table 48 Sales of Cigars by Subsector: % Value Growth 2001-2006

Table 49 Company Shares of Cigars Exluding Cigarillos 2002-2006

Table 50 Brand Shares of Cigars Exluding Cigarillos 2003-2006

Table 51 Company Shares of Cigarillos 2002-2006

Table 52 Brand Shares of Cigarillos 2003-2006

Table 53 Forecast Sales of Cigars by Subsector: Volume 2006-2011

Table 54 Forecast Sales of Cigars by Subsector: Value 2006-2011

Table 55 Forecast Sales of Cigars by Subsector: % Volume Growth 2006-2011

Table 56 Forecast Sales of Cigars by Subsector: % Value Growth 2006-2011

SMOKING TOBACCO IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 57 Sales of Smoking Tobacco by Subsector: Volume 2001-2006

Table 58 Sales of Smoking Tobacco by Subsector: Value 2001-2006

Table 59 Sales of Smoking Tobacco by Subsector: % Volume Growth 2001-2006

Table 60 Sales of Smoking Tobacco by Subsector: % Value Growth 2001-2006

Table 61 Company Shares of RYO Tobacco 2002-2006

Table 62 Brand Shares of RYO Tobacco 2003-2006

Table 63 Company Shares of Pipe Tobacco 2002-2006

Table 64 Brand Shares of Pipe Tobacco 2003-2006

Table 65 Forecast Sales of Smoking Tobacco by Subsector: Volume 2006-2011

Table 66 Forecast Sales of Smoking Tobacco by Subsector: Value 2006-2011

Table 67 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2006-2011

Table 68 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2006-2011


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