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Making the Transition from Traditional to Technical Textile Markets
Textiles Intelligence, March 2008, Pages: 21
SUMMARY
WHY TECHNICAL TEXTILES?
Rising importance of technical textiles
Trade fairs and conferences
TECHNICAL TEXTILES AND THEIR END USES
What are technical textiles?
Technical textile end uses
CHARACTERISTICS OF TECHNICAL TEXTILE MARKETS COMPARED WITH NON-TECHNICAL
TEXTILE MARKETS
Highly specific performance attributes commanding premium prices
Small runs and flexibility
Technical knowledge and innovative manufacturing processes
Higher commitment to research and development
Intellectual property rights (IPR) laws
Customer confidence in a product's claimed functionality
COOPERATION AT ALL STAGES OF THE SUPPLY CHAIN
Cooperation to ensure products meet the needs of users
Bringing in external resources to fill gaps in equipment and expertise
MAINTAINING HIGH QUALITY AND MEETING STANDARDS
SELECTING THE RIGHT MARKET FOR YOUR COMPANY
Meeting requirements of end users and regulatory bodies
Understanding strengths and weaknesses
Understanding markets from which to choose
Change of culture
Change one step at a time
PROTECTING MARKET POSITIONS
Innovation
Intellectual property rights
ACHIEVING CULTURAL CHANGE THROUGH EDUCATION
ROLE OF TRADE ASSOCIATIONS AND TRADE FAIRS
ROLE OF MARKETING AND PROMOTION IN TECHNICAL TEXTILES
KEY TECHNOLOGIES WITH THE POTENTIAL FOR TRANSFORMING TECHNICAL
TEXTILES
CONCLUSIONS
APPENDIX
List of tables
Table 1: Labour costs in the textile industry, by country, 1980-2007
Table 2: World end use consumption of technical textiles by region, 1995-2010
Table 3: Selected courses in textile technology and related subjects in educational establishments, by country, 2008
Table 4: Selected contributors to the 'How to Enter Technical Textiles Markets' conferences, 2002-07
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