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Product Innovation and Customer Targeting in Asset Management, Q4 2007
Datamonitor, Feb 2008, Pages: 19


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This tracker covers product launches and service developments as well as marketing and product/service launches aimed at specific customer segments, such as ultra high net worths, NRIs, expats, retirees, entrepreneurs, women, etc.

Scope

- Extensive research is conducted on the activities of 50 providers of asset management products, globally

- The developments are analyzed to identify the key global trends in product development and customer targeting

Highlights of this title

The trend for real estate fund launches continues. Several asset managers this quarter launched real estate funds, but steered clear of the US, where the real estate market has imploded.

Investments continue lean towards green issues. We have seen sustainable investing since Q2. This quarter HSBC introduced its Climate Change fund, which aims to outperform the HSBC Global Climate Change index.

Following Citibanks Q2 strategy to distribute DWS Noor Islamic Fund products in Bahrain and SGAMs Q3 launch of a sharia compliant index, Citibank is again on the Sharia trail, launching its UTP Islamic fund in Pakistan.

Key reasons to purchase this title

- Keep up to date with product innovations and learn from the developments made by your competitors

- Understand and gain insight into product development in the global market



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