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Viewing report
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2008 Trends to Watch: Media and Broadcasting
Datamonitor, Feb 2008, Pages: 11
OUR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Shifting TV consumption habits drive online broadcast distribution 2
Broadband adoption necessitates effective online business models 2
Consumers are continuing to spend less time on traditional entertainment channels 3
Online non-traditional distribution points will proliferate in 2008 4
Time-shifted viewing habits continue to revolutionize the sector and threaten traditional business models 4
Revenue diversification is crucial for the broadcast sector to secure growth 4
Digital TV adoption, particularly IPTV and cable services, will grow in both the US and Western Europe 5
Broadcast revenue is expected to grow if market players can diversify revenue sources 5
Traditional advertising is challenged as the largest revenue generator for the broadcast sector 6
Diversified revenue streams are essential secure positive growth 7
Multi-platform distribution and digital ad insertion will be key strategies for 2008 7
Multi-platform distribution creates opportunities for broadcasters and technology providers 7
Digital program insertion is expected to become lucrative option with the switch to H.264 7
ACTIONS 9
Impact on players in the broadcast sector 9
Recommendations for those selling into the broadcast sector 9
APPENDIX 10
Definitions 10
Methodology 11
Further reading 11
Ask the analyst 11
Our consulting 11
Disclaimer 11
List of Tables
Table 1: Global absolute broadband Internet subscriber growth, 2005-2010 2
List of Figures
Figure 1: Time spent per day using different communications services, 2002 - 2006 3
Figure 2: Global television revenue, 2002- 2010 5
Figure 3: Regional revenue sources for the broadcast sector, 2007 6
Figure 4: Basic digital program interface content value chain 8
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