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Viewing report
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World Report on Digital Satellite Set-Top Boxes
In-Stat/MDR, March 2008, Pages: 35
The pay direct-to-home (DTH) industry is characterized by two broad growth patterns: maturing markets with decaying rates and high growth/emerging markets. Mature markets like those in North America and Western Europe stand in relative stark contrast to regions like Asia and Eastern Europe, where the markets are just emerging.
Both North America and Western Europe have relatively few pay-TV platforms—often a 'duopoly' or 'monopoly' prevails. This is in contrast to countries like Romania, which currently has five DTH providers, which paints differing growth prospects. In mature markets growth will come from premium services (HD and DVR/PVR) while emerging/high growth markets will experience a period of relatively robust subscriber acquisition likely followed by consolidation and a gradual decay in the growth rate. The emerging/high growth markets, by and large, will mirror, to some extent, the progression taken by the mature markets.
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