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Viewing report
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Worldwide Switched Digital Video for Cable TV
In-Stat/MDR, March 2008, Pages: 74
Switched Digital Video (SDV) technologies provide an excellent long-term approach that can help Cable operators to succeed over the long run. Top line findings include:-Cable TV can increase HDTV, data, and VOD
-Switched Digital Video can be a "magic bullet"
-Key vendors are all making investments to bring Switched Digital Video technologies forward
The market for Switched Digital Video equipment, software, and services is expected to grow from about US$ 165 million during 2008, up to more than US$1 billion in 2012. Initial deployments will create a strong market for upgrades, which will become dominant in 2012.
This report is the first to offer a complete "bottoms up" market model, estimating the annual costs for new and upgraded Switched Digital Video installations, the number of large, medium, and small headends expected to use SDV, and the annual value of the SDV market in four geographic regions.
North America will be the dominant region. Key growth opportunities will arise in Asia, Europe, and the ROW countries. The strategic key to success will be winning early deployments, because follow-on upgrades will be lucrative. World-class professional services, staff training, and the ability to remotely monitor and repair SDV installations will be the winning formula.
Cable TV operators, equipment vendors, TelcoTV (IPTV) operators, and satellite services should all purchase this report, because they need to see how the market will develop.
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