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Vietnam Mobile Services Market in 2008 with an Assessment of the Mobile VAS Data and Mobile Content Market
Asia Pacific Research Group (APRG), March 2008, Pages: 54
Vietnam's booming economy and rapidly growing young population, with a high disposable income, has been driving consumer demand for mobile services in this Southeast Asian country. In 2007, the mobile phone penetration rate in the Vietnamese market was only 18.5%, however subscribers are growing at a rapid rate - with about 800,000 new mobile users each month.
Mobile content is important in Vietnam, but is still in its early stages. It represents an excellent ground floor opportunity for mobile content developers and aggregators. The Vietnamese market still has a widespread degree of corruption, and the telecommunications market is no exception. This report brings transparency to a very opaque and closed market.
This research report addresses the following topics of the mobile services market in Vietnam:
-Historical Subscriber growth and forecast to 2012
-Importance of local and international mobile data content
-Price points for mobile VAS services by genre (ringtones, wallpaper, etc.)
-Leading Mobile portals in Vietnam
-Importance of the Internet for mobile applications
-Mobile subscribers, penetration and mobile ARPUs in Vietnam
-Market drivers and inhibitors
-Commercial and social issues relating to mobile content market.
Key Questions Answered:
-How big is the market for mobile voice and VAS data services in Vietnam?
-How many mobile subscribers will there be in 2012?
-What opportunities are there in the mobile content market?
-What are the key mobile technology trends being adopted in Vietnam?
-Which mobile data applications are be the most popular in Vietnam?
-How do consumers learn of and purchase mobile content and applications?
This research on the Vietnam mobile market examines how service providers, network operators, and content providers are positioning themselves to compete in Vietnam’s mobile data market. This report reviews opportunities, strengths, weaknesses and threats and future direction of this wireless market of over 81 million people.
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