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UK Online Advertising: Reaching Maturity
eMarketer, March 2008, Pages: 21
-Executive Summary
UK Online Advertising Spending, 2007-2012 (millions)
-Key Questions
-The eMarketer View
-Key eMarketer Numbers - UK Online Advertising
-Total UK Advertising Spending
UK Advertising Spending, 2007 & 2019 (in millions of £*)
Advertising Spending Growth in Select Countries and Regions Worldwide, 2006-2008 (% increase/decrease vs. prior year)
Advertising Spending for Select Countries in Europe, 2006-2008 (% change)
-The Internet vs. Other Media
UK Total Advertising Spending, by Media, First half 2007 (% share)
UK Online Advertising Spending, 2007 & 2009 (% of total advertising spending)
UK Advertising and Marketing Revenues, by Media, 2006, 2007 & 2008 (millions of £)
UK Marketing Spending, by Segment, 2007 (% of total)
-Online Advertising Spending
UK Online Advertising Spending, 2007-2012 (millions)
UK Online Advertising Spending, First half 2006 & First half 2007 (millions of £)
Online Advertising Spending in Select Countries in Western Europe, 2005-2011 (millions)
Online Advertising Spending Growth in Select Countries in Western Europe, 2005-2011 (% increase vs. prior year)
Online Advertising Spending per Internet User for Select Countries in Europe, 2006
-Online Spending by Industry
UK Online Advertising Spending, by Industry, First half 2006 & First half 2007 (% share)
-Online Advertising Formats
UK Online Advertising Spending, by Format, First half 2007 (millions of £, % increase vs. same period of prior year and % share)
UK Online Advertising Spending, by Format, First half 2007 (millions of £ and % share)
-Search Advertising
Search Advertising Spending Share for Select Countries in Europe, 2006 (% of total search advertising spending)
UK Search Engine Marketing Revenues, 2006 & 2007 (billions of £)
Search Advertising Spending in Select Countries Worldwide, by Search Engine, Q4 2007 (% share)
-Display Advertising
Online Display Advertising Spending for Select Countries in Europe, 2006 (millions of €)
Number of Online Display Advertising Campaigns and Online Advertisers in the UK, April 2004-2007
-Video Advertising
Online Advertising Click-Through Rates in Select Countries in Western Europe, by Ad Type, March 2007
-Classified Advertising
Classified Advertising Spending for Select Countries in Europe, 2006 (millions of €)
-E-Mail Marketing
E-Mail Advertising Spending for Select Countries in Europe, 2006 (millions of €)
E-Mail Opt-In Incentives Offered by UK and US Retailers, 2007 (% of Web sites surveyed)
-Affiliate Marketing
UK Affiliate Network Revenues, 2006 & 2007 (billions of £)
Commissions and Fees Paid to UK Affiliate Networks, 2005-2007 (millions of £)
-Mobile Internet Advertising
Top 10 Countries Worldwide, Ranked by Mobile Advertising Requests* for Ads Served by AdMob, January 2008 (millions and % of total)
Year in which Mobile Channels Will Become a Mainstream Advertising Medium according to IABUK Members, November 2007 (% of respondents)
-Advertising on Social Networks
Online Activities of UK Internet Users, 2007 (% of respondents)
UK Social Networking Site Users, by Age, 2006 & 2007 (% of total visitors)
Personal Activities Conducted Online While at Work according to UK Internet Users, 2008 (% of respondents)
-Trends to Watch
-Advertiser Attitudes
Satisfaction with Select Online Marketing Methods Used by UK Online Marketers, January 2007 (% of respondents)
-The Rise of Behavioral Targeting
-Regulatory Issues
-New Agency Approaches
-Related Information and Links
-Related Links
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