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Ad-supported Content Services (Part 3) Sizing the Market - Music
Generator Research Limited, March 2008, Pages: 23

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Synopsis
Subject Area
Report Content
Key Benefits
Relevance
Who Should Read this Report?

Executive Summary

Introduction
Methodology: Hypothesis
Implications
Benchmarking Achievable Ad Revenues
Multi-channel, Multi-screen

Addressable Market
Reason 1: Strapped for Cash
Reason 2: Interested in Music
Reason 3: Propensity to Obtain Pirated Music
Result: Addressable Market

Time Spent Listening to Music

Ad Revenue per Listening Hour

Market Value: Ad-supported Music
Annual Service Revenues
Trade Revenues: Record Labels
Incremental Revenue
Other Types of Ad-supported Music Service


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