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Mega-Trend N°8 - Inner Outer Worlds
Style-Vision, May 2006, Pages: 37
Consumers in Transit:
The Next Revolution of the Inner Outer Worlds
Chaos overwhelms our daily life, destroying ways of thinking and forming new ones. New ways of life, new relationships, new values and new attitudes have all materialized thanks to chaos.
A new form of sociability is forming
A new observation shows us changing our self awareness
A new ecology is emerging
Mega-Trend n°8 inner outer worlds
The limits between the outside and the inside are blurring.
Private spaces and intimate attitudes engulf the public arena and social behaviours: rest rooms in supermarkets are decorated like private homes, a car becomes an office place, we go shopping on highway boutiques, people share their most intimate secrets with the whole world via blogs, reality TV and chat shows.
Between these borders of ‘inside and outside’ we tend to create an imaginary zone around us to protect, comfort and assure us; not only through the purchasing, and use of goods, but also by the relationships that we form with the communities around us. This dichotomy of fading borders between ‘inside and outside’ raises two important questions:
Question 1. If the consumer continues to live as a nomad, who wants to experience 100% comfort, 0% effort , 0% risk environment how can we respond to the expectation of this all-comfort consumer?
Question 2. The consumer is an individual. From within their world they can see the larger outside community, they are capable of selected co-operation with their community. How can we design for the notion of the collective citizen?
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