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The Giant Small Business Market: Key Thoughts & Data on IT Trends in the US Small Business (firms with 5 - 99 employees) Market
Compass Intelligence, March 2008, Pages: 26
This iDRD (Insight-based Data-Rich Deliverable) is part of the Customer Experience Model, Small Business, and SMB Subscriptions. This 26-slide powerpoint presentation provides key insights, trends, and survey feedback on the Small Business IT market. Key topics covered include Small Business IT spending and growth, key priorities and challenges for IT investment, online behaviors and preferences, online collaboration, and B2B channels in the Small Business market. The U.S. Small Business market consists of businesses with 5 to 99 employees. IT spending includes expenditures on telecom, outsourcing, applications, services, personnel, network hardware, and computer hardware. The expert guide for this presentation is Kneko Burney.
Sources: Our segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics, are built using multiple sources, including our proprietary research.
These sources include, but are not limited to:
- Secondary research
- Government data and statistics (e.g. department of commerce, federal communication commission, bureau of labour statistics and us census bureau
- Primary research
- Vendor-based research
- In-depth interviews with key decision-makers (where relevant)
We select data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time.
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