For too long voice business vendors approached the marketplace with a broad-brush approach. While we have seen some differentiation between the enterprise and service provider go-to-market strategies, that is not enough. Datamonitor''s latest report, Voice Portals and Applications, goes further by discussing how strategies should vary depending on the applications offered and the vertical markets targeted. To identify precisely where vendors should apply their limited resources to maximize revenues, this report examines: Six market segments Nine application categories Seventeen vertical markets Five standards uptake scenarios. Research, analysis, and data contained in this report will enable vendors to devise their sales and marketing strategies, take advantage of revenue opportunities and formulate joint venture strategies. Actionable recommendations are included to help vendors take advantage of opportunities specific to their role in the value chain.
