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APAC - a framework for contact center growth (Review Report)
Datamonitor, Feb 2008, Pages: 39


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A heterogeneous mélange of cultures, languages, consumers and countries categorize the Asia-Pacific (APAC) contact center market. Understanding the full range of macroeconomic, social and business trends in APAC is therefore vital for vendors creating successful go-to-market strategies.

Scope

- Can Indias Dramatic Contact Center Growth Be Sustained (Market Focus)

- The Challenges Posed by Chinas Rise in Contact Centers (Market Focus)

- The Challenges of Doing Business in Developed Contact Center Markets in Asia-Pacific (Market Focus)

Highlights of this title

The expansion in demand for products and services in Asia Pacific (APAC), combined with the increase in offshoring, will lead to the creation of four times as many new agent positions in developing markets.

India has had dramatic contact center growth over the past few years due to its emerging economy, growing middle class and consumer appetite.

China has the potential to be the largest market for contact center technologies. It has a consummate wealth of highly skilled labour and a maturing communications infrastructure which makes it a prime market for contact center technology investment.

Key reasons to purchase this title

- Learn what the next major market opportunities for contact centers are in APAC

- Understand which regions and vertical sectors offer the most significant growth potential for the sale of contact center technologies and services

- Know where the next major market opportunities for contact centers are



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