|
|
 |
|
Viewing report
|
|
|
|
The Next Step In The Ethical Consumerism Revolution
Datamonitor, Feb 2008, Pages: 42
Ethical consumerism will increasingly come to the fore as people shop for products they feel akin to politically, ethically and aesthetically. Consumers will choose brands that are actively making a difference in a transparent and trustworthy manner. This is reflected by the double-digit growth forecasted for fair-trade purchases in the next 5 years in nearly all countries covered in this report
Scope
- Comprehensive analysis of consumer values, attitudes and behaviors with regard to ethically aligned consumption
- Sizing of key markets influenced by ethical considerations notably organic and fair-trade spending by country and category
- Detailed recommendations offering practical strategies based on the trends and insights uncovered in the report
- Covers countries across Europe, North America and the Asia-Pacific; France, Germany, Italy, Netherlands, Spain, Sweden, UK, US, Japan and Australia
Highlights of this title
Ethical concerns span the globe covering many consumers in a number of countries. Differences do however occur on the importance of individual issues on a country-by-country basis. For manufacturers and marketers to effectively capitalize on the trend, they need to understand these variations
The organic food segment dominates overall organics spending with sales in excess of US$20 billion in Europe and US$17 billion in the US alone. Food products are also increasingly being tagged as organic. In 2007 15.1% of new food product launches tracked by Productscan were tagged as organic, compared to 7.3% in 2002
As the ethical movement has grown, a number of companies have tried to position themselves as green, some with more success than others. Going forward it is imperative that businesses create a clear plan of how to re-adjust to meet consumer demand or risk being left behind.
Key reasons to purchase this title
- Understand the attitudes driving and inhibiting the ethical consumerism revolution
- Obtain exclusive data on the consumption; food, drink and personal care market values of fair-trade and organic consumption
- Improve your marketing by following best-practice guidelines enabling more effective targeting with on-trend products and relevant communications
Customers who bought this item also bought
Future Opportunities in Bottled Water: Leveraging Purity, Ethical and Health Credentials
Natural & Ethical Consumers 2004
Ethical Marketing and the New Consumer
The Future of Ethical Food and Drinks: Growth Opportunities In Organic and Sustainable Products And Packaging
Trends in Ethical and Sustainable Packaging: Innovation by Product Category
Energy : Ethical Consumerism
Future Food and Drinks Packaging: Emerging Ethical, Food Safe and Convenient Formats
The Ethical Consumer – A Global Perspective
The Future of Ethical Sourcing
Aveda Case Study: Adapting to the Changing Developments in Ethical Consumerism
Global Market Review of Fairtrade and Ethical Food - Forecasts to 2012
Ethical and Wellness Food and Drinks for Kids: Key Product Trends and Manufacturer Strategies
|
|
|
|
