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US Online Advertising: Resilient in a Rough Economy
eMarketer, March 2008, Pages: 20
-Executive Summary
US Online and Total Media Advertising Spending, 2006 2012 (billions and % of total media spending)
-Key Questions
-The eMarketer View
Key eMarketer Numbers US Online Advertising Spending
-Online Ad Spending
-The Numbers
US Online Advertising Spending, 2006 2012 (billions)
US Online Advertising Spending Growth, 2006 2012 (% change)
US Online Advertising Spending As a Percent of Total Media Advertising Spending, 2006 2012
-The Back Story
Change in Advertising Spending in the Next Six Months according to US Advertisers and Agency Executives, by Media, October November 2007 (% of respondents)
Share of Time in a Typical Week that US Adults Spend with Select Media* vs. Share of US Advertising Spending by Media, 2007
Average Time per Week that US Internet Users Spend with Select Media, September October 2007 (hours)
-Comparative Estimates: Internet Ad Spending
Comparative Estimates: US Online Advertising Spending, 2007 2012 (billions)
Comparative Estimates: US Online Advertising Spending Growth, 2007 2012 (% change)
Comparative Estimates: US Online Advertising Spending As a Percent of Total Media Advertising Spending, 2007 2012
-The Big Four: Portal Ad Revenues
Online Advertising Services Available on Select Portals, 2007
Importance of Large Internet Portals* according to US Advertising Agency Executives, 2007 (% of respondents)
US Online Advertising Revenue* Growth at Top Four Portals, 2005 2008 (% change)
US Online Advertising Revenues* at Top Four Portals, 2004 2008 (millions)
US Online Advertising Revenues* at Top Four Portals As a Percent of Total Online Advertising Spending, 2004 2008
US Online Advertising Revenues* at Top Four Portals As a Percent of US Total Media Advertising Spending, 2004 2008
-Internet Ad Formats
US Online Advertising Spending, by Format, 2007 2012 (millions)
US Online Advertising Spending Growth, by Format, 2007 2012 (% change)
US Online Advertising Spending, by Format, 2007 2012 (% of total and billions)
Comparative Estimates: Internet Ad Formats
Comparative Estimates: US Online Advertising Spending, by Format, 2008 (millions)
Comparative Estimates: US Online Advertising Spending, by Format, 2010 (millions)
Comparative Estimates: US Online Advertising Spending Growth, by Format, 2008 (% change)
Comparative Estimates: US Online Advertising Spending Growth, by Format, 2010 (% change)
Comparative Estimates: US Online Advertising Spending, by Format, 2008 (% of total Internet and millions)
Comparative Estimates: US Online Advertising Spending, by Format, 2010 (% of total Internet and millions)
-Total Media Ad Spending
US Total Media Advertising Spending Growth, 2006 2012 (% change)
US Total Media Advertising Spending, 2006 2012 (billions)
Comparative Estimates: Total Media
Comparative Estimates: US Total Media Advertising Spending, 2007 2012 (billions)
Comparative Estimates: US Total Media Advertising Spending Growth, 2007 2012 (% change)
-Related Information and Links
-Related Links
-Contact
-Report Contributors
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