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Consumer Interactions: Social Shopping, Blogs and Reviews
eMarketer, April 2008, Pages: 19
Today, many consumers turn to the Internet to research products—whether they buy on the Web site or later in-store. As they conduct their research, the critical first-step in the purchase decision, consumers assign more credibility to the opinions of other consumers than to paid experts or sell copy.
The Consumer Interactions report analyzes the impact online customer-generated content is having on the sales process, online and off.
Blogs and customer ratings and reviews have been part of the Internet landscape for a while now, but social shopping sites have emerged over the past two years and are still a work in progress.
More and more, all of them are influencing sales, and marketers are increasingly reaching out to the growing number of online consumers who take their shopping cues from their peers by targeting influential product reviewers, bloggers and social shoppers.
Key questions the 'Consumer Interactions' report answers:
-What is social shopping?
-How can online retailers take advantage of social shopping trends?
-How do blogs help online consumers make purchase decisions?
-How do customer ratings and reviews benefit consumers and retailers?
-How are online marketers reaching out to online trendsetters and influentials?
-How can a bad review help online sellers?
-And many others…
eMarketer Reports—On Target and Up to Date
The Consumer Interactions report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
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