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Corporate Focus Beverages: PepsiCo Annual 2007
Making Time Marketing Ltd, March 2008, Pages: 122


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The PepsiCo newsletter covers the global beverages activities of PepsiCo during 2006.

PepsiCo’s international division is continuing to grow ahead of its domestic operations. The core carbonated beverages continue to lose share of sales compared with non-carbonated. While PepsiCo has sought easy to invigorate the carbonated brands, it has also focused much of its new product development on the non-carbonated sector with the Tropicana range, for example, extended with convenience and functional variants.


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