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Next Generation Soft Drinks: Innovation in Natural, Functional and Premium Beverages
Business Insights, March 2008, Pages: 109
The portfolio of consumer goods management reports are designed to help you make well informed and timely business decisions. We understand the problems facing today's consumer goods executives when trying to drive your business forward, and appreciate the importance of accurate, up-to-date, incisive product, market and company analysis. We help you to crystallize your business decisions. The strength of our consumer goods research and analysis is derived from access to unparalleled databases and libraries of information and the use of proprietary analytic techniques.
Our reports are authored by independent experts and contain findings garnered from dedicated primary research. Our authors' leading positions secure them access to interview key executives and to establish which issues will be of greatest strategic significance for the industry. Our consumer goods portfolio of reports can be used across a wide range of business functions to assess market conditions and devise future strategies and cover the food, drink, health, cosmetics, toiletries, dairy categories and key consumer issues including eRetail and marketing.
Key issues examined by this report...
-Health claim legislation in Europe beginning to have an impact on soft drinks NPD. Development of condition specific drinks has become costly and time intensive as manufacturers have to invest in scientific efficacy of the ingredients/products which in turn lengthens NPD cycles.
-Demand for a prolonged natural energy boost is driving a shift in soft drinks from stimulants (i.e. Red Bull) to a more sustainable energy enhancement.
-Green issues are having an impact on soft drinks NPD. Manufacturers are developing new ethical packaging innovations such as bio-plastics and lightweight packaging.
-Increased tourism is leading to a demand for exotic flavours. Consumers are becoming more experimental and as such are demanding new and exciting flavours in their soft drinks.
Next Generation Soft Drinks
Innovation in natural, functional and premium beverages
There is a shift in the soft drinks market from a focus on functional condition specific products to drinks that have a more general wellness positioning. Driving this movement is consumer demand for natural and exotic ingredients in addition to new health claim regulation in Europe. Next Generation Soft Drinks is a management report published by Business Insights that provides the definitive analysis of the soft drinks market by giving detailed market volume and share of throat data.
This report also looks at the key trends that are evolving in the soft drinks market in health, convenience and indulgence and what manufacturers are doing to drive these changes by analysing innovative trend leading brands. Develop more effective NPD strategies for soft drinks using this new report’s analysis of the development of the beverage market by country and product category...
This new report will enable you to...
-Predict future market growth levels with this report's analysis of key drivers and inhibitors and understand the impact new European health claim legislation will have on NPD in the soft drinks market.
-Quantify new and emerging soft drinks opportunities using current and forecasted market data across 8 categories in 7 countries (including the US and Europe) to 2010, detailing the size and growth of soft drinks categories including energy and sport drinks, ready to drink tea and coffee and bottled water.
-Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of Product scan data of over 10,000 soft drinks products launched between 2004 and 2007. NPD is analysed in terms of category, region, innovation, packaging type, product tag and flavours.
-Learn from NPD strategies of leading innovators in soft drinks as detailed in this report's analysis of best practice in companies including Coca-Cola, PepsiCo and Innocent.
Your questions answered...
-Which soft drink categories will reach t he highest value and volume growth rates?
-Which are the major trends influencing soft drinks NPD?
-How will the soft drinks industry be affected by impending health claim legislations?
-Who is leading the way in innovation in the soft drinks industry?
-How is premiumization affecting the soft drinks industry?
Some key findings from this report...
-The total combined market value of the US, Japanese and European soft drinks market is expected to increase by a compound annual growth rate (CAGR) of 2.7% to $4 81.5 billion by 2010.
-Europe will experience the largest increase in market volume in the soft drinks sector, with a CAGR of 4.2% predicted to 2010.
-Sports and energy drinks saw an increase of 47% in product launches between 2004 and 2007. This is a result of the trend for health and wellness drinks that provide sustainable energy.
-By 2010, 27.4% of all soft drinks sold will be private label. Private label soft drinks manufacturers remain a threat to branded soft drinks manufacturers and will continue to do so in the coming years.
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