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North American Residential Broadband Access Services Markets
Frost & Sullivan, March 2008, Pages: 126
This study analyzes the market for residential broadband access services in the U.S. and Canada. The dominant broadband access technologies (DSL and cable broadband) as well as emerging broadband access technologies are discussed. Detailed demand and revenue projections are provided by type of access technology. Broadband offerings and strategies of key telcos, cable MSOs and other broadband ISPs are analyzed. Other highlights of the study include a detailed discussion of key market, technology and regulatory trends. In addition, key drivers and restraints for this market as well as top challenges faced by the market participants are analyzed. Strategic recommendations for broadband service providers are presented as well.
This Frost & Sullivan research titled North American Residential Broadband Access Services Markets provides an analysis of key trends in the consumer broadband access services market along with detailed revenue and demand analysis for this market. In addition, the study identifies the key market drivers, restraints and challenges and discusses current and emerging technologies in this market.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Communication services
- Internet access services
Technologies
The following technologies are covered in this research:
- Digital subscriber line (DSL)
- Cable modem broadband
- Fiber to the home (FTTH)
- Wireless broadband (WiMAX, Wi-Fi, 3G/3.5G)
- Other broadband (Satellite, broadband over powerline (BPL))
Market Overview
Higher Bandwidth and Lower Prices Driving Growth
The North American residential broadband access market stands at a cusp where the impending saturation is slowing down historic growth rates that have buffered the consumer access line losses of telcos while allowing cable multiple service operators (MSOs) to rapidly expand their revenue streams from non-video services. Higher bandwidth and lower prices have been the dominant attributes that have driven growth in different segments of the market so far. Going forward, the ability of broadband access to tie together disparate communication and entertainment services and deliver a compelling user experience will be critical.
Due to the explosion in consumption and usage of bandwidth-intensive online applications, the average online users are vying for higher speed from their broadband access service. In 2006, 63 percent of all broadband access lines in the U.S. market were offering download speeds of more than 2.5 Mbps, with 5 percent offering greater than 10 Mbps. 'The rising adoption of fiber to the home (FTTH) broadband lines is testimony to the growing demand for faster broadband connections and 60 percent of all FTTH lines in the U.S. were offering download speed greater than 5 Mbps in 2006,' notes the analyst of this research service. 'Similar trends hold in Canada where 60 percent of all broadband lines were offering more than 3 Mbps download speed.'
DSL and Cable Modems Remain the Dominant Access Technologies
At present, DSL and cable modem are the dominant broadband access technologies with over 90 percent of the residential broadband subscribers utilizing these wireline technologies. Telcos and cable MSOs are embroiled in a fierce battle for broadband home, with the former now offering fiber-based high-end broadband packages in an effort to outdo their cable rivals. At the same time, emerging technologies including satellite broadband, wireless broadband that uses 3G/3.5G standards as well as upcoming mobile WiMAX, and Broadband over Powerline (BPL) have been making waves. While it is difficult to imagine these emerging technologies displacing current DSL and cable broadband in the near future, they are slated to play a complementary role to wireline broadband as well as help expand broadband access to remote and rural areas, which currently lack a robust telecom/cable wireline infrastructure.
Frost & Sullivan estimates that consumer broadband access services in the United States, including DSL, cable broadband and emerging FTTH Internet access, generated about $29.7 billion in retail revenues in 2007. Total broadband access revenues from Canada were CAN$3.4 billion in 2007. 'Annual revenues from broadband access services in both the United States and Canada are expected to keep growing at double digit rates until 2009,' says the analyst. 'Thereafter, annual revenues will start to taper off due to intensifying competition between telcos, cable MSOs, and emerging players and there will be a slow down in new subscriber addition as the market reaches saturation.'
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