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Baby Food in China to 2011
Datamonitor, Feb 2008, Pages: 167

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  Table of Contents  
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Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby Food 2
Summary category level - Bottled Baby Food 3
Summary category level - Canned Baby Food 4
Summary category level - Baby Cereals 5
Summary category level - Other Baby Foods 6
Summary category level - Baby Snacks 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 25
Value Analysis, 2001-2006 25
Value Analysis, 2006-2011 26
Value Analysis, US$ 2001-2006 29
Value Analysis, US$ 2006-2011 30
Volume Analysis, 2001-2006 32
Volume Analysis, 2006-2011 34
Company and Brand Share Analysis 37
Distribution Analysis 40
Expenditure & consumption per capita 42
Chapter 4 LEADING COMPANY PROFILES 46
Nestle S A 46
H. J. Heinz Company. 49
Chapter 5 CATEGORY ANALYSIS - BOTTLED BABY FOOD 51
Value Analysis, 2001-2006 51
Value Analysis, 2006-2011 52
Value Analysis, US$ 2001-2006 54
Value Analysis, US$ 2006-2011 54
Volume Analysis, 2001-2006 56
Volume Analysis, 2006-2011 57
Company and Brand Share Analysis 60
Distribution Analysis 63
Expenditure & consumption per capita 65
Chapter 6 CATEGORY ANALYSIS - CANNED BABY FOOD 68
Value Analysis, 2001-2006 68
Value Analysis, 2006-2011 69
Value Analysis, US$ 2001-2006 71
Value Analysis, US$ 2006-2011 71
Volume Analysis, 2001-2006 73
Volume Analysis, 2006-2011 74
Company and Brand Share Analysis 77
Distribution Analysis 80
Expenditure & consumption per capita 82
Chapter 7 CATEGORY ANALYSIS - BABY CEREALS 85
Value Analysis, 2001-2006 85
Value Analysis, 2006-2011 86
Value Analysis, US$ 2001-2006 88
Value Analysis, US$ 2006-2011 88
Volume Analysis, 2001-2006 90
Volume Analysis, 2006-2011 91
Company and Brand Share Analysis 94
Distribution Analysis 97
Expenditure & consumption per capita 99
Chapter 8 CATEGORY ANALYSIS - OTHER BABY FOODS 102
Value Analysis, 2001-2006 102
Value Analysis, 2006-2011 103
Value Analysis, US$ 2001-2006 105
Value Analysis, US$ 2006-2011 105
Volume Analysis, 2001-2006 107
Volume Analysis, 2006-2011 108
Company and Brand Share Analysis 111
Distribution Analysis 113
Expenditure & consumption per capita 115
Chapter 9 CATEGORY ANALYSIS - BABY SNACKS 118
Value Analysis, 2001-2006 118
Value Analysis, 2006-2011 119
Value Analysis, US$ 2001-2006 121
Value Analysis, US$ 2006-2011 122
Volume Analysis, 2001-2006 124
Volume Analysis, 2006-2011 125
Company and Brand Share Analysis 128
Distribution Analysis 131
Expenditure & consumption per capita 133
Chapter 10 COUNTRY COMPARISON 137
Value 137
Volume 142
Market Share 147
Chapter 11 NEW PRODUCT DEVELOPMENT 148
Product launches over time 148
Recent product launches 151
Chapter 12 CHINA SOCIOECONOMIC PROFILE 152
Country Overview 152
Key Facts 153
Political Overview 154
China Economic Overview 155
Chapter 13 CHINA MACROECONOMIC PROFILE 156
Macroeconomic Indicators 156
Chapter 14 RESEARCH METHODOLOGY 162
Methodology overview 162
Secondary research 163
Market modelling 164
Primary research 165
Data finalisation 165
Ongoing research 166
Chapter 15 APPENDIX 167
Future readings 167
How to contact experts in your industry 167

LIST OF FIGURES
Figure 1: China Baby food value & value forecast, 2001-2011 (CNY m, nominal prices) 28
Figure 2: China Baby food category growth comparison, by value, 2001-2011 31
Figure 3: China Baby food volume & volume forecast, 2001-2011 (Kg m) 35
Figure 4: China Baby food category growth comparison, by volume, 2001-2011 36
Figure 5: China Baby food company share, by value, 2005-2006 (%) 38
Figure 6: China Baby food distribution channels, by value, 2005-2006(CNY m, nominal prices) 41
Figure 7: China Bottled Baby Food value & value forecast, 2001-2011 (CNY m, nominal prices) 53
Figure 8: China Bottled Baby Food category growth comparison, by value, 2001-2011 55
Figure 9: China Bottled Baby Food volume & volume forecast, 2001-2011 (Kg m) 58
Figure 10: China Bottled Baby Food category growth comparison, by volume, 2001-2011 59
Figure 11: China Bottled Baby Food company share, by value, 2005-2006 (%) 61
Figure 12: China Bottled Baby Food distribution channels, by value, 2005-2006(CNY m, nominal prices) 64
Figure 13: China Canned Baby Food value & value forecast, 2001-2011 (CNY m, nominal prices) 70
Figure 14: China Canned Baby Food category growth comparison, by value, 2001-2011 72
Figure 15: China Canned Baby Food volume & volume forecast, 2001-2011 (Kg m) 75
Figure 16: China Canned Baby Food category growth comparison, by volume, 2001-2011 76
Figure 17: China Canned Baby Food company share, by value, 2005-2006 (%) 78
Figure 18: China Canned Baby Food distribution channels, by value, 2005-2006(CNY m, nominal prices) 81
Figure 19: China Baby cereals value & value forecast, 2001-2011 (CNY m, nominal prices) 87
Figure 20: China Baby cereals category growth comparison, by value, 2001-2011 89
Figure 21: China Baby cereals volume & volume forecast, 2001-2011 (Kg m) 92
Figure 22: China Baby cereals category growth comparison, by volume, 2001-2011 93
Figure 23: China Baby cereals company share, by value, 2005-2006 (%) 95
Figure 24: China Baby cereals distribution channels, by value, 2005-2006(CNY m, nominal prices) 98
Figure 25: China Other Baby Foods value & value forecast, 2001-2011 (CNY m, nominal prices) 104
Figure 26: China Other Baby Foods category growth comparison, by value, 2001-2011 106
Figure 27: China Other Baby Foods volume & volume forecast, 2001-2011 (Kg m) 109
Figure 28: China Other Baby Foods category growth comparison, by volume, 2001-2011 110
Figure 29: China Other Baby Foods distribution channels, by value, 2005-2006(CNY m, nominal prices) 114
Figure 30: China Baby Snacks value & value forecast, 2001-2011 (CNY m, nominal prices) 120
Figure 31: China Baby Snacks category growth comparison, by value, 2001-2011 123
Figure 32: China Baby Snacks volume & volume forecast, 2001-2011 (Kg m) 126
Figure 33: China Baby Snacks category growth comparison, by volume, 2001-2011 127
Figure 34: China Baby Snacks company share, by value, 2005-2006 (%) 129
Figure 35: China Baby Snacks distribution channels, by value, 2005-2006(CNY m, nominal prices) 132
Figure 36: Global Baby food market split (value terms, 2006) - Top 5 countries 138
Figure 37: Global Baby food market value, 2001 - 2006 (Top 5 countries) 141
Figure 38: Global Baby food market split (volume terms, 2006) - Top 5 countries 143
Figure 39: Global Baby food market volume, 2001 - 2006 (Top 5 countries) 146
Figure 40: Map of China 153
Figure 41: Annual data review process 163

LIST OF TABLES
Table 1: Baby Food category definitions 10
Table 2: Baby Food distribution channels 12
Table 3: China Baby Food value, 2001-2006 (CNY m, nominal prices) 25
Table 4: China Baby Food value forecast, 2006-2011 (CNY m, nominal prices) 27
Table 5: China Baby Food value, 2001-2006 (US$ m nominal prices) 29
Table 6: China Baby Food value forecast, 2006-2011 (US$ m nominal prices) 30
Table 7: China Baby Food volume, 2001-2006 (Kg m) 33
Table 8: China Baby Food volume forecast, 2006-2011 (Kg m) 34
Table 9: China Baby Food brand share, by value, 2005-2006 (%) 37
Table 10: China Baby Food value, by brand 2005-2006 (CNY m nominal prices) 37
Table 11: China Baby Food company share by value, 2005-2006 (%) 39
Table 12: China Baby Food value, by company, 2005-2006 (CNY m nominal prices) 39
Table 13: China Baby Food distribution channels, by value, 2005-2006 (%) 40
Table 14: China Baby Food value, by distribution channel, 2005-2006 (CNY m nominal prices) 40
Table 15: China Baby Food expenditure per capita, 2001-2006 (CNY, nominal prices) 42
Table 16: China Baby Food forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 43
Table 17: China Baby Food expenditure per capita, 2001-2006 (US$ nominal prices) 43
Table 18: China Baby Food forecast expenditure per capita, 2006-2011 (US$ nominal prices) 44
Table 19: China Baby Food consumption per capita, 2001-2006 (Kg) 44
Table 20: China Baby Food forecast consumption per capita, 2006-2011 (Kg) 45
Table 21: Nestle S A Key Facts 46
Table 22: H. J. Heinz Company Key Facts 49
Table 23: China Bottled Baby Food value, 2001-2006 (CNY m, nominal prices) 51
Table 24: China Bottled Baby Food value forecast, 2006-2011 (CNY m, nominal prices) 52
Table 25: China Bottled Baby Food value, 2001-2006 (US$ m nominal prices) 54
Table 26: China Bottled Baby Food value forecast, 2006-2011 (US$ m nominal prices) 54
Table 27: China Bottled Baby Food volume, 2001-2006 (Kg m) 56
Table 28: China Bottled Baby Food volume forecast, 2006-2011 (Kg m) 57
Table 29: China Bottled Baby Food brand share, by value, 2005-2006 (%) 60
Table 30: China Bottled Baby Food value, by brand 2005-2006 (CNY m nominal prices) 60
Table 31: China Bottled Baby Food company share by value, 2005-2006 (%) 62
Table 32: China Bottled Baby Food value, by company, 2005-2006 (CNY m nominal prices) 62
Table 33: China Bottled Baby Food distribution channels, by value, 2005-2006 (%) 63
Table 34: China Bottled Baby Food value, by distribution channel, 2005-2006 (CNY m nominal prices) 63
Table 35: China Bottled Baby Food expenditure per capita, 2001-2006 (CNY, nominal prices) 65
Table 36: China Bottled Baby Food forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 65
Table 37: China Bottled Baby Food expenditure per capita, 2001-2006 (US$ nominal prices) 66
Table 38: China Bottled Baby Food forecast expenditure per capita, 2006-2011 (US$ nominal prices) 66
Table 39: China Bottled Baby Food consumption per capita, 2001-2006 (Kg) 67
Table 40: China Bottled Baby Food forecast consumption per capita, 2006-2011 (Kg) 67
Table 41: China Canned Baby Food value, 2001-2006 (CNY m, nominal prices) 68
Table 42: China Canned Baby Food value forecast, 2006-2011 (CNY m, nominal prices) 69
Table 43: China Canned Baby Food value, 2001-2006 (US$ m nominal prices) 71
Table 44: China Canned Baby Food value forecast, 2006-2011 (US$ m nominal prices) 71
Table 45: China Canned Baby Food volume, 2001-2006 (Kg m) 73
Table 46: China Canned Baby Food volume forecast, 2006-2011 (Kg m) 74
Table 47: China Canned Baby Food brand share, by value, 2005-2006 (%) 77
Table 48: China Canned Baby Food value, by brand 2005-2006 (CNY m nominal prices) 77
Table 49: China Canned Baby Food company share by value, 2005-2006 (%) 79
Table 50: China Canned Baby Food value, by company, 2005-2006 (CNY m nominal prices) 79
Table 51: China Canned Baby Food distribution channels, by value, 2005-2006 (%) 80
Table 52: China Canned Baby Food value, by distribution channel, 2005-2006 (CNY m nominal prices) 80
Table 53: China Canned Baby Food expenditure per capita, 2001-2006 (CNY, nominal prices) 82
Table 54: China Canned Baby Food forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 82
Table 55: China Canned Baby Food expenditure per capita, 2001-2006 (US$ nominal prices) 83
Table 56: China Canned Baby Food forecast expenditure per capita, 2006-2011 (US$ nominal prices) 83
Table 57: China Canned Baby Food consumption per capita, 2001-2006 (Kg) 84
Table 58: China Canned Baby Food forecast consumption per capita, 2006-2011 (Kg) 84
Table 59: China Baby Cereals value, 2001-2006 (CNY m, nominal prices) 85
Table 60: China Baby Cereals value forecast, 2006-2011 (CNY m, nominal prices) 86
Table 61: China Baby Cereals value, 2001-2006 (US$ m nominal prices) 88
Table 62: China Baby Cereals value forecast, 2006-2011 (US$ m nominal prices) 88
Table 63: China Baby Cereals volume, 2001-2006 (Kg m) 90
Table 64: China Baby Cereals volume forecast, 2006-2011 (Kg m) 91
Table 65: China Baby Cereals brand share, by value, 2005-2006 (%) 94
Table 66: China Baby Cereals value, by brand 2005-2006 (CNY m nominal prices) 94
Table 67: China Baby Cereals company share by value, 2005-2006 (%) 96
Table 68: China Baby Cereals value, by company, 2005-2006 (CNY m nominal prices) 96
Table 69: China Baby Cereals distribution channels, by value, 2005-2006 (%) 97
Table 70: China Baby Cereals value, by distribution channel, 2005-2006 (CNY m nominal prices) 97
Table 71: China Baby Cereals expenditure per capita, 2001-2006 (CNY, nominal prices) 99
Table 72: China Baby Cereals forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 99
Table 73: China Baby Cereals expenditure per capita, 2001-2006 (US$ nominal prices) 100
Table 74: China Baby Cereals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 100
Table 75: China Baby Cereals consumption per capita, 2001-2006 (Kg) 101
Table 76: China Baby Cereals forecast consumption per capita, 2006-2011 (Kg) 101
Table 77: China Other Baby Foods value, 2001-2006 (CNY m, nominal prices) 102
Table 78: China Other Baby Foods value forecast, 2006-2011 (CNY m, nominal prices) 103
Table 79: China Other Baby Foods value, 2001-2006 (US$ m nominal prices) 105
Table 80: China Other Baby Foods value forecast, 2006-2011 (US$ m nominal prices) 105
Table 81: China Other Baby Foods volume, 2001-2006 (Kg m) 107
Table 82: China Other Baby Foods volume forecast, 2006-2011 (Kg m) 108
Table 83: China Other Baby Foods brand share, by value, 2005-2006 (%) 111
Table 84: China Other Baby Foods value, by brand 2005-2006 (CNY m nominal prices) 111
Table 85: China Other Baby Foods company share by value, 2005-2006 (%) 112
Table 86: China Other Baby Foods value, by company, 2005-2006 (CNY m nominal prices) 112
Table 87: China Other Baby Foods distribution channels, by value, 2005-2006 (%) 113
Table 88: China Other Baby Foods value, by distribution channel, 2005-2006 (CNY m nominal prices) 113
Table 89: China Other Baby Foods expenditure per capita, 2001-2006 (CNY, nominal prices) 115
Table 90: China Other Baby Foods forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 115
Table 91: China Other Baby Foods expenditure per capita, 2001-2006 (US$ nominal prices) 116
Table 92: China Other Baby Foods forecast expenditure per capita, 2006-2011 (US$ nominal prices) 116
Table 93: China Other Baby Foods consumption per capita, 2001-2006 (Kg) 117
Table 94: China Other Baby Foods forecast consumption per capita, 2006-2011 (Kg) 117
Table 95: China Baby Snacks value, 2001-2006 (CNY m, nominal prices) 118
Table 96: China Baby Snacks value forecast, 2006-2011 (CNY m, nominal prices) 119
Table 97: China Baby Snacks value, 2001-2006 (US$ m nominal prices) 121
Table 98: China Baby Snacks value forecast, 2006-2011 (US$ m nominal prices) 122
Table 99: China Baby Snacks volume, 2001-2006 (Kg m) 124
Table 100: China Baby Snacks volume forecast, 2006-2011 (Kg m) 125
Table 101: China Baby Snacks brand share, by value, 2005-2006 (%) 128
Table 102: China Baby Snacks value, by brand 2005-2006 (CNY m nominal prices) 128
Table 103: China Baby Snacks company share by value, 2005-2006 (%) 130
Table 104: China Baby Snacks value, by company, 2005-2006 (CNY m nominal prices) 130
Table 105: China Baby Snacks distribution channels, by value, 2005-2006 (%) 131
Table 106: China Baby Snacks value, by distribution channel, 2005-2006 (CNY m nominal prices) 131
Table 107: China Baby Snacks expenditure per capita, 2001-2006 (CNY, nominal prices) 133
Table 108: China Baby Snacks forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 134
Table 109: China Baby Snacks expenditure per capita, 2001-2006 (US$ nominal prices) 134
Table 110: China Baby Snacks forecast expenditure per capita, 2006-2011 (US$ nominal prices) 135
Table 111: China Baby Snacks consumption per capita, 2001-2006 (Kg) 135
Table 112: China Baby Snacks forecast consumption per capita, 2006-2011 (Kg) 136
Table 113: Global Baby food market value, 2006 137
Table 114: Global Baby food market split (value terms (US$ m), 2006) - Top 5 countries 140
Table 115: Global Baby food market volume, 2006 142
Table 116: Global Baby food market split (volume terms, 2006) - Top 5 countries 145
Table 117: Leading players - Top 5 countries 147
Table 118: China baby food new product launches (reports) and SKUs, by company (Top 5 companies), 2006 148
Table 119: China baby food new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 149
Table 120: China baby food new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 149
Table 121: China baby food new product launches (reports), by Package tags or Claims, 2006 150
Table 122: China baby food new product launches (reports) - Recent 5 launches 151
Table 123: China Key Facts 153
Table 124: China population, by age group, 2000-2005 (millions) 156
Table 125: China population forecast, by age group, 2005-2010 (millions) 157
Table 126: China population, by gender, 2000-2005 (millions) 157
Table 127: China population forecast, by gender, 2005-2010 (millions) 158
Table 128: China real GDP, 2000-2005 (CNY bn, 2000 prices) 158
Table 129: China real GDP forecast, 2005-2010 (CNY bn, 2000 prices) 158
Table 130: China nominal GDP, 2000-2005 (CNY bn, nominal prices) 159
Table 131: China nominal GDP, 2000-2005 (US$ bn, nominal prices) 159
Table 132: China real GDP, 2000-2005 (US$ bn, 2000 prices) 159
Table 133: China real GDP forecast, 2005-2010 (US$ bn, 2000 prices) 160
Table 134: China consumer price index, 2000-2005 (2000=100) 160
Table 135: China consumer price index, 2005-2010 (2000=100) 160
Table 136: China exchange rate, 2000-2005 161




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