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Premium Company Profile: Sony Corporation
Datamonitor, Feb 2008, Pages: 46
Sony Corporation (Sony) seeks to achieve long-term growth and value creation in its operational activities by creating competitive advantages through new product innovation. To achieve operational growth, Sony group focuses on: developing a powerful product portfolio, building its brands, improving its business strategy, and expanding through acquisitions and alliances.
Scope
- Contains corporate strategy, value chain presence and SWOT Analysis
- Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
- Includes information on suppliers/ partners, shareholding structure and key employees with biographies
Highlights of this title
Sony Corporation (Sony) is engaged in the development, design, manufacture, and sale of electronic equipments, instruments, and devices for the consumer and industrial markets. The group recorded revenues of JPY8,295,695 million (approximately $70,355.8 million) during the fiscal year ended March 2007, an increase of 10.5% over 2006.
In January 2007, Sony Corporation signed a global partnership program contract with FIFA (Federation International de Football Association). As part of the partnership, Sony is expected to embark on a range of activities as an official partner of FIFA. This contract is expected to run for 8 years until 2014.
Sony operations in Japan has declined by 3.4% and reached to JPY2,127,841 million in fiscal 2007.In 2008, Sony plans to widen its partnerships with other companies in the electronics industry in order to build designs of high-performance, low power, embedded and customer specific electronics products.
Key reasons to purchase this title
- Access all the important information and analysis on the company in a single report
- Understand companys strengths, weaknesses, opportunities and threats along with business strategy and value chain
- Gain access to companys adjusted five year financial data along with key ratios and market capitalization
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