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Viewing report
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European Mobile Satellite TV Markets
Frost & Sullivan, April 2008
This Frost & Sullivan research service titled European Mobile Satellite TV Markets provides an overview of the Mobile TV market in general and the two solutions involving the satellite segments in particular. An analysis of market drivers and restraints and revenue forecasts are provided for each solution. Further, a forecast is included for the main markets in Europe. In this research, Frost & Sullivan thoroughly examines the Mobile TV and Mobile Satellite TV markets.
Market Overview
Satellite Technologies Hold much Promise in the Transmission and Distribution of Mobile TV Services
The Mobile TV market in Europe is predicted to be one of the most promising new markets in the region. Mobile TV services not only create a completely new experience for users, but also provide additional sources of revenue and customers for operators, broadcasters, infrastructure providers, chip and handset manufacturers, and many other participants in the Mobile TV market. As the European Mobile TV market continues to grow, alternatives to the costly and complex terrestrial systems will form an important part of the advancement of this new market. As recent and emerging findings show, the use of satellite technologies for Mobile TV services has been demonstrated to be both a sensible and cost-effective solution.
The hybrid network solution for Mobile TV is the combination of terrestrial and satellite systems to distribute Mobile TV. This solution offers great potential in terms of distribution, answering the operators’ and customers’ needs for reception in urban and rural areas, as well as indoor and outdoor settings. 'Postponements of service roll-outs in most European countries have reduced the initially anticipated problems with the timing in the availability of satellite segment,' notes the analyst of this research service. 'Furthermore, the utilization of the S-band, which will be allocated European Union wide, will reduce spectrum difficulties that may be experienced while using other frequencies.'
Mobile TV via Satellite Backhaul Promises Significant Cost Savings
Using satellite backhaul for the distribution of Mobile TV has fundamental advantages, such as its comparative advantage as a known solution for data and video applications. Different solutions already offered in the market include equipment to improve utilization of available bandwidth and terrestrial sites, which can reduce the capital expenditure (CAPEX) and operational expenditure (OPEX) needed to upgrade and alter infrastructure. Another advantage of satellite backhauling for Mobile TV is that in contrast to the direct/hybrid satellite solution in the S-band, this model is not concerned with the standardization problem. Further, as this solution does not involve a direct link from the satellite to the end user, no specific devices or chipsets are needed.
'As Mobile TV in the main European markets is taking shape, customers and operators require a reliable and pervasive service coverage which can transmit high-quality, dedicated programs,' says the analyst. 'The distribution and transmission by satellite, through the hybrid network or backhaul, will both greatly contribute to the success of Mobile TV by providing what the industry and the customers ask for.'
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Mobile/ Cell phones – Devices
- Mobile TV – Specific devices and infrastructure, Standards
- Satellite segment – Hybrid network structure
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