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Australian low carb beer case study: positioning beer as healthy
Datamonitor, March 2008, Pages: 8


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This report on Australian low-carb beer forms part of The case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on the rise of brands such as Bondi Blonde, Pure Blonde and Hahn Super Dry in the Australian low carb beer market, which has shown strong growth in the last four years.

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Key reasons to purchase this title

- Gain insight into the methods used by important industry players to give them a competitive edge

- Identify specific areas for operational improvements

- Capitalize on the knowledge of experienced companies when entering a new niche or market



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