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The Obstetrics/Gynecology Hormone & Contraceptive Market: Opportunities for Growth, Customer Retention & Increased Efficiency
Valid Results, April 2008
This report is comprised of the 5 reports listed below. It is supplemented with an executive summary and comprehensive set of recommendations that consolidates the information from the individual reports and presents key findings in a format that is intuitive and actionable. The investment for this comprehensive report is a substantial cost savings compared to purchasing the 5 reports separately.
Reports included in this comprehensive report:
- A Snapshot of the Ob/Gyn Surgery Market
- The Customer Connection: How to Increase the Efficiency and Effectiveness of Sales Calls, Marketing and Professional Education
- Customer Value Drivers: Understanding the Value Drivers that Determine Surgeons’ Product Preferences
- The Ob / Gyn Opportunity Index- Capitalizing on Market Gaps
- Brand Loyalty: Improving Your Competitive Position
A Snapshot of the Ob / Gyn Surgery Market
The purpose of the study is to provide information on Ob/Gyns’ practices, patient characteristics, procedures performed and future trends. The finding are intended for use at face value and for segmenting the market. The results feature a summary of Ob/Gyns’ gynecologic procedures, cosmetic procedures and locations where various procedures are performed (i.e. hospital or surgery center, etc.). Also included are the demographic characteristics of both Abnormal Uterine Bleeding/Dysfunctional Uterine Bleeding (AUB/DUB) and birth control patients, the treatments they receive and trends in converting consultations into procedures.
The Customer Connection: How to Increase the Efficiency and Effectiveness of Sales Calls, Marketing and Professional Education
The purpose of the study is to provide information relative to sales, marketing and professional education to help companies improve their performance in these critical areas. The results feature a summary of surgeons’ experience with, and perceptions of, sales reps and professional education. A multivariate derived metric provides for a relative comparison and positioning of the featured companies. Also included is a summary of advertising and training preferences, as well as an overview of attitudes regarding product adoption.
Customer Value Drivers: Understanding the Value Drivers that Determine Surgeons’ Product Preferences
The purpose of the study is to provide information on the influence of general product attributes and marketing activities, in order to help companies better understand what drives surgeon preferences. The results feature a summary of surgeons’ perceptions regarding the relative influence of various considerations in determining preferences. A conjoint analysis provides the relative importance, as well as the magnitude of influence for featured factors.
The Ob / Gyn Opportunity Index- Capitalizing on Market Gaps
The purpose of the study is to develop an overview of the perceived positioning of 21 featured medical device and 16 pharmaceutical companies, as well as the considerations associated with determining a company’s position. The results feature a summary of Ob/Gyn surgeons’ perceptions on the importance of specific considerations in evaluating manufacturers. Each featured company is positioned based on their performance on the considerations. The analysis includes a multivariate metric to compare the relative positioning of competing manufacturers. Also included is a positioning of competitive manufacturers based on the perceived strength of association with listed qualities.
Brand Loyalty: Improving Your Competitive Position
The purpose of the study is to measure experience, satisfaction and loyalty with a variety of products. The results feature a summary of surgeons’ product use and loyalty. In addition to the loyalty measure, the report also features a satisfaction measure for each of the featured products. The results of the data analyses reveal significant market dynamics regarding cross-use of competitive brands and brand switching within some of the product categories.
Customers who bought this item also bought
Obstetrics and Gynecology: A Snapshot of the Ob/Gyn Surgery Market
Contraceptive Devices: Improving Professional Education Events for Ob/Gyn’s Specializing in Birth Control Procedures
OB/GYN Board Review
Contraceptive Devices: Improving the Efficiency of Training and Education Methods to Better Meet the Needs of Ob/Gyn Surgeons
Obstetrics and Gynecology: Customer Value Drivers - Understanding the Drivers that Determine Ob/Gyn’s Product Preferences
Abnormal Uterine Bleeding: An Identification and Quantification of the Evaluation Criteria Used by Ob/Gyn Surgeons to Evaluate Global Endometrial Ablation Companies
Contraceptives: Market Dynamics – Identify Adoption, Switching and Cross Use Trends Among Ob/Gyn’s in the Birth Control Device Market
Contraceptive Devices: Treatment Characteristics of Obstetrics and Gynecology Surgeons Specializing in Birth Control Procedures
Abnormal Uterine Bleeding: Applying the 80/20 Rule to AUB Procedures
Contraceptive Devices: How is the Performance of Contraceptive Device Manufacturers Perceived by Ob/Gyn surgeons?
Ob/Gyn and Abdominal Sonography Update
Oral Contraception and Hormone Therapy: Improving the Efficiency of Training and Education Methods to Meet the Needs of Ob/Gyn Surgeons
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