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2008 Outlook: Online Recruitment Advertising
Borrell Associates Inc., April 2008

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Executive Summary

CHAPTER 1 – RECRUITMENT SPENDING
Fig. 1.1: Recruitment spending by medium, 2008-2012
Fig. 1.2: Recruitment spending share by medium, 2008
NEWSPAPERS
Fig. 1.3: Recruitment spending share shift by medium, 2008-2012
ONLINE
VIDEO
ONLINE EFFECTIVENESS
Fig. 1.4: Total online ad spending for video increases, 2007/2012

CHAPTER 2 – ONLINE USAGE
Fig. 2.1: Use of the Internet in a job search in the next 12 months, 2007
Fig. 2.2: Top 25 DMAs using Internet for job search, 2007
Fig. 2.3: Job board and consortium listings counts
Fig. 2.4: Market example: Job board cost and listings comparison for Racine, Wisconsin
Fig. 2.5: Breakdown of external hires, 2007
Fig. 2.6: Recruitment spending relative to Source of Hire, 2007
Fig. 2.7: Breakdown of Job Boards as source of hire, 2007

CHAPTER 3 – THE JOB MARKET
Fig. 3.1: Planning Job Search by Job Description, 2007
Fig. 3.2: Job openings by generalized job description, 2007
Fig. 3.3: Top job opening categories, 2007

CONCLUSION

Appendix A – Ad Spending Estimate Methodology
Company Pro_le


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