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Viewing report
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Consumer Receptivity to Web-Enabled DVD Features
The Diffusion Group, March 2008, Pages: 66
1.0 Introduction
2.0 Research Methodology & Background
2.1 Quantitative Consumer Survey Methodology
2.2 Web-Enabled DVD Features Evaluated
3.0 Desirable Features of Web-Enabled DVD Players
3.1 Preliminary Comments
3.2 Ability to See Newest Movie Previews or Trailers
3.3 Ability to See Updated Interviews with Key Actors
3.4 Ability to Access Online Fan Sites Related to the Movie
3.5 Ability to Share My Favorite Movie Scenes with Others on the Internet
3.6 Ability to Instant Message or Chat with Others on the Internet about the Movie
3.7 Download Ringtones from Movie Soundtrack to Use on Mobile Phone
3.8 Ability to Download Movie Photos as Wallpaper on PC or Mobile Phone
3.9 Ability to Buy Specific Products Featured in the Movie
3.10 Ability to Download Different Language Tracks (such as Spanish or French)
4.0 Profile Summaries
4.1 Impact of Gender
4.2 Impact of Age
4.3 Impact of Tech-Adopter Status
4.4 Impact of Advanced CE Ownership
4.5 Impact of DVD Purchase Intention
5.0 Reflections & Recommendations
List of Tables
Table 1 - Ranking of Web-Enabled DVD Features
Table 2 - Interest in Seeing Newest Previews & Trailers by Gender
Table 3 - Interest in Seeing Newest Previews & Trailers by Age
Table 4 - Interest in Seeing Newest Previews & Trailers by Tech-Adopter Status
Table 5 - Interest in Seeing Newest Previews & Trailers by Advanced CE Status
Table 6 - Interest in Seeing Newest Previews & Trailers by Intention to Purchase New DVD Player
Table 7 - Interest in Seeing Updated Interviews with Key Actors by Gender
Table 8 - Interest in Seeing Updated Interviews with Key Actors by Age
Table 9 - Interest in Seeing Updated Interviews with Key Actors by Tech-Adopter Status
Table 10 - Interest in Seeing Updated Interviews with Key Actors by Advanced CE Status
Table 11 - Interest in Seeing Updated Interviews with Key Actors by Intention to Purchase New DVD Player
Table 12 - Interest in Accessing Online Movie Fan Sites by Gender
Table 13 - Interest in Accessing Online Movie Fan Sites by Age
Table 14 - Interest in Accessing Online Movie Fan Sites by Tech-Adopter Status
Table 15 - Interest in Accessing Online Movie Fan Sites by Advanced CE Ownership
Table 16 - Interest in Accessing Online Movie Fan Sites by DVD Purchase Intention
Table 17 - Interest in Sharing Favorite Movie Scenes with Others on the Internet by Gender
Table 18 - Interest in Sharing Favorite Movie Scenes with Others on the Internet by Age
Table 19 - Interest in Sharing Favorite Movie Scenes with Others on the Internet by Tech-Adopter Status
Table 20 - Interest in Sharing Favorite Movie Scenes with Others on the Internet by Advanced CE Ownership
Table 21 - Interest in Sharing Favorite Movie Scenes with Others on the Internet by DVD Purchase Intention
Table 22 - Interest in IM or Chatting with Others on the Internet about the Movie by Gender
Table 23 - Interest in IM or Chatting with Others on the Internet about the Movie by Age
Table 24 - Interest in IM or Chatting with Others on the Internet about the Movie by Tech-Adopter Status
Table 25 - Interest in IM or Chatting with Others on the Internet about the Movie by Advanced CE Ownership
Table 26 - Interest in IM or Chatting with Others on the Internet about the Movie by DVD Purchase Intention
Table 27 - Interest in Downloading Ringtones from Movie Soundtrack by Gender
Table 28 - Interest in Ability to Download Ringtones from Movie Soundtrack by Age
Table 29 - Interest in Downloading Ringtones from Movie Soundtrack by Tech-Adopter Status
Table 30 - Interest in Downloading Ringtones from Movie Soundtrack by Advanced CE Ownership
Table 31 - Interest in Downloading Ringtones from Movie Soundtrack by DVD Purchase Intention
Table 32 - Interest in Downloading Movie Photos to Use as Wallpaper by Gender
Table 33 - Interest in Downloading Movie Photos to Use as Wallpaper by Age
Table 34 - Interest in Downloading Movie Photos to Use as Wallpaper by Tech-Adopter Status
Table 35 - Interest in Downloading Movie Photos to Use as Wallpaper by Advanced CE Ownership
Table 36 - Interest in Downloading Movie Photos to Use as Wallpaper by DVD Purchase Intention
Table 37 - Interest in Buying Specific Products Featured in the Movie by Gender
Table 38 - Interest in Buying Specific Products Featured in the Movie by Age
Table 39 - Interest in Buying Specific Products Featured in the Movie by Tech-Adopter Status
Table 40 - Interest in Buying Specific Products Featured in the Movie by Advanced CE Ownership
Table 41 - Interest in Buying Specific Products Featured in the Movie by DVD Purchase Intention
Table 42 - Interest in Downloading Specific Language Tracks by Gender
Table 43 - Interest in Downloading Specific Language Tracks by Age
Table 44 - Interest in Downloading Specific Language Tracks by Advanced CE Ownership
Table 45 - Interest in Downloading Specific Language Tracks by DVD Purchase Intention
Table 46 - Top 2 Rankings by Gender
Table 47 - Top 2 Rankings by Age
Table 48 - Top 2 Rankings by Tech-Adopter Status
Table 49 - Top 2 Rankings by Advanced CE Ownership
Table 50 - Top 2 Rankings by DVD Purchase Intention
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