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Australian Enterprise Telephony Market, 2007 Review & 2008-2012 Forecast
Telsyte, April 2008, Pages: 38
Section Description Page
1 EXECUTIVE SUMMARY
2 INTRODUCTION
2.1 Methodology
2.2 Definitions
3 2007 AUSTRALIAN ENTERPRISE TELEPHONY MARKET REVIEW
3.1 Overall Market Review
3.1.1 IP telephony generating low ROI as a standalone system
3.1.2 Decisions makers are waiting to see the benefits before implementing
UC – a driver for IP telephony
3.1.3 Decision makers evaluating a full mobile solution, bypassing all fixed
telephony
3.1.4 Vendors shifting to target SME market
3.1.5 Trends between IP Telephony and Traditional Telephony
3.1.6 Key industry challenges to strong telephony uptake in Australia
3.1.6.1 Return On Investment/Total Cost of Ownership
3.1.6.2 Channel competency
3.1.6.3 Decrease cost of hardware
3.1.6.4 Legacy telephony system – if it's not broken, why replace it?
3.1.6.5 Hosted services
3.1.6.6 Microsoft
3.1.7 Overall market drivers for enterprise telephony uptake in Australia
3.1.8 Total Australian enterprise telephony market shares 2007
3.2 IP Telephony Market Review
3.2.1 Total revenues
3.2.2 Key market drivers for UC and IP telephony in Australia
3.2.2.1 Promise of increased workforce productivity and mobility
3.2.2.2 Green IT
3.2.2.3 End of contract – Replacement lifecycle
3.2.2.4 Broadband Triple-Play
3.2.2.5 UC – driving IP telephony adoption
3.2.3 Key market restraints for UC and IP telephony in Australia
3.2.3.1 Confusion about UC
3.2.3.2 Soft ROI
3.2.3.3 Ongoing support
3.2.3.4 Legacy System
3.2.4 Australian IP Telephony market share 2007
3.3 Vendor Performance and Activity Review
3.3.1 Alcatel-Lucent
3.3.2 Avaya
3.3.3 Cisco
3.3.3.1 Activities and Strategies
3.3.4 Ericsson/Aastra
3.3.4.1 Activities and Strategies
3.3.5 NEC
3.3.5.1 Activities and Strategies
3.3.6 Nortel
3.3.6.1 Activities and Strategies
3.3.7 Other smaller PBX players
3.3.7.1 Activities and Strategies
4 2008-2012 MARKET FORECAST AND OUTLOOK
4.1 Forecast Assumptions
4.2 Market Forecast
4.2.1 Total enterprise telephony market revenue forecast
4.3 Market Outlook
4.3.1 Enterprise telephony & UC vertical market forecast
4.3.2 Competitive landscape
4.3.1.1 Microsoft as a Threat
4.3.1.2 Mobile Operators as a Threat
4.3.1.3 Channel Education
4.3.1.4 Integration into Business Processes
4.3.1.5 Federated Presence
4.3.1.6 Sustainable Unified Communications Ecosystem
4.3.2 Enterprise Communications roadmap
5 CONCLUSION AND RECOMMENDATIONS
6 RELATED RESEARCH
Figures
Figure Page
Figure 1 – Australian Enterprise Telephony Market Revenue, 2003 - 2007
Figure 2 – Australian IP revenues v ersus Traditional Revenues, 2003-2007
Figure 3 – Australian Enterprise Telephony Market Share 2007
Figure 4 – Australian IP Telephony Market Revenue, 2003-2007
Figure 5 – Unified Communications components
Figure 6 – Australian IP Telephony Market Share 2007
Figure 7 – Alcatel-Lucent Spider-Web Diagram 2007
Figure 8 – Avaya Spider-Web Diagram 2007
Figure 9 – Cisco Spider-Web Diagram 2007
Figure 10 – NEC Spider-Web Diagram 2007
Figure 11 – Nortel Spider-Web Diagram 2007
Figure 12 – Australian Enterprise Telephony Market Revenue Forecast 2008-2012
Figure 13 – Australian Enterprise Communications Roadmap
Tables
Table Page
Table 1 – Australian Enterprise Telephony Market - Key Industry Challenges, 2007
Table 2 – Australian Enterprise Telephony Market - Key Industry Drivers, 2007
Table 3 – Key Market Drivers for the Australian UC, 2007
Table 4 – Key Market Drivers for the Australian IP Telephony Market, 2007
Table 5 – Key Market Restraints for the Australian UC Market, 2007
Table 6 – Key Market Restraints for the Australian IP Telephony Market, 2007
Table 7 – Alcatel-Lucent Key Performance Indicators, 2006 c.f. 2007
Table 8 – Avaya Key Performance Indicators, 2006 c.f. 2007
Table 9 – Cisco Key Performance Indicators, 2006 c.f. 2007
Table 10 – Ericsson Key Performance Indicators, 2006 c.f. 2007
Table 11 – NEC Key Performance Indicators, 2006 c.f. 2007
Table 12 – Nortel Key Performance Indicators, 2006 c.f. 2007
Table 13 – Other Smaller PBX Players Mobile Key Performance Indicators, 2006 c.f. 2007
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